New Sky 2013 kit photo's

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Comments

  • dortmunder
    dortmunder Posts: 101
    Always amazes me how this forum always returns to whether you should wear trade team kit or not. It just seems to pop up in various different threads.
    Ollox, enjoys cycling wear what you like and if that is £170 Rapha Sky bibshorts or the £120 mitts good luck to you.
    Life is too short for getting your bibs twisted about whether it's cool to wear this kit or that kit
  • greasedscotsman
    greasedscotsman Posts: 6,962
    LeicesterLad wrote:
    Tesco made Skys new kit.

    Really? So I could just get some Cherokee kit instead and it will the same?
  • Richmond Racer
    Richmond Racer Posts: 8,561
    greasedscotsman wrote:
    LeicesterLad wrote:
    Tesco made Skys new kit.

    Really? So I could just get some Cherokee kit instead and it will the same?


    And more to the point can we pay for the Rapha-Sky kit using Tesco Club points?
  • TMR
    TMR Posts: 3,986
    dortmunder wrote:
    Always amazes me how this forum always returns to whether you should wear trade team kit or not. It just seems to pop up in various different threads.
    Ollox, enjoys cycling wear what you like and if that is £170 Rapha Sky bibshorts or the £120 mitts good luck to you.
    Life is too short for getting your bibs twisted about whether it's cool to wear this kit or that kit

    I don't see why - people have opinions and they'll post them. You wear what you like, and I'll continue to think you shouldn't :wink:
  • EKIMIKE
    EKIMIKE Posts: 2,232
    mfin wrote:
    What company/brand that develops and produces products is solely a marketing organisation though? None. So its a point that's wrong isn't it.

    Read the article:
    Rapha is a highly outsourced organization. Six full-time employees handle product development; marketing and order fulfillment but detailed design, sourcing and manufacture are all outsourced. ‘We use a network of freelance designers and small agencies to handle this work,’

    Maybe solely wasn't the best choice of words - rarely is anything absolute (keep with the truisms). The point stands though, they are first and foremost a marketing and branding organisation.

    It's not a criticism. Just an observation as to why they are so successful at drumming up interest and controversy in equal measure. They have a specialism and they focus on utilising it.

    If you can get your eyes on an article by Thomas Drescher, 'The transformation and evolution of trademarks - From signals to symbols to myth' (1992) 82 Trademark Rep. 301., you'd see where i'm coming from. The Sky sponsorship fits perfectly with the evolution to 'myth'.
    Canyon Endurace CF 2014 | Canyon Ultimate CF 2010
  • mroli
    mroli Posts: 3,622
    There are currently 11 jobs on offer with Rapha though: http://www.rapha.cc/work-at-rapha (2 are at the cycle club admittedly).
    http://www.georgesfoundation.org
    http://100hillsforgeorge.blogspot.com/
    http://www.12on12in12.blogspot.co.uk/
  • shinyhelmut
    shinyhelmut Posts: 1,364
    LeicesterLad wrote:
    inkyfingers wrote:
    PeteinSQ wrote:
    Of course Rapha won't actually manufacturing the kit that Team Sky are using. I've heard that they don't even manufacture the kit that Rapha Condor were using... just as Adidas didn't manufacture the old Sky kit...

    Really, next you'll be telling us than Tesco don't make all the food they sell.

    They genuinely do though. Tesco owns the world. Tesco made Skys new kit.

    I've always thought of Rapha as more waitrose than tesco's :lol:
  • keef_zip
    keef_zip Posts: 295
    EKIMIKE wrote:
    Maybe solely wasn't the best choice of words - rarely is anything absolute (keep with the truisms). The point stands though, they are first and foremost a marketing and branding organisation.

    They are clearly a provider of goods first and foremost - if they weren't then they'd have no brand recognition at all. After all, trade marks are associated with particular goods / services and without the latter there is no brand at all - or it is rather meaningless.

    If Rapha is "first and foremost a marketing and branding organisation" then so is virtually every other company in the world - Tesco, Nike, Esso, Shell, John Lewis, Ford, Jaguar, Asoss, Trek, Giant, Bic, because without their brands you wouldn't buy from them (or you'd be less likely to).

    Marketing is impossible without a brand, and the sole purpose of marketing it to generate goodwill in a brand - the force that brings in repeat /new custom. Without brand identity how would consumers know they were buying from company A or company B? It applies to EVERYTHING you buy.
  • ddraver
    ddraver Posts: 26,391
    Think you can safely take the oil companies out of that list....
    We're in danger of confusing passion with incompetence
    - @ddraver
  • keef_zip
    keef_zip Posts: 295
    ddraver wrote:
    Think you can safely take the oil companies out of that list....

    I think not.

    Let's say that a new petrol station opens near your house. No branding on it all, but it's 10p per litre cheaper than the nearest Shell. Would you buy fuel from there? I doubt that 99% of people would - and why? Because they don't feel safe unless they recognise the brand....
  • ddraver
    ddraver Posts: 26,391
    Hell no, I'm there! Are you crazy?

    Oil really is the easiest thing to sell in the world...ask Jimmy Carr.
    We're in danger of confusing passion with incompetence
    - @ddraver
  • fuzzbear
    fuzzbear Posts: 112
    LeicesterLad wrote:
    inkyfingers wrote:
    PeteinSQ wrote:
    Of course Rapha won't actually manufacturing the kit that Team Sky are using. I've heard that they don't even manufacture the kit that Rapha Condor were using... just as Adidas didn't manufacture the old Sky kit...

    Really, next you'll be telling us than Tesco don't make all the food they sell.

    They genuinely do though. Tesco owns the world. Tesco made Skys new kit.

    That would explain what the budget blue stripe is all about then..
  • EKIMIKE
    EKIMIKE Posts: 2,232
    *sigh* Of course they provide goods. It's clear they're not simply a marketing agency.

    I'm trying to describe something beyond basic observations such as 'they sell goods'. I'm making a relative comparison, with other entities in the cycle clothing market. Looking at their founders' backgrounds, the operating structure, the strategy it's clear that Rapha as an organisation have a strong bias towards marketing. That is as opposed to the manufacturing side of things - they outsource that extensively, according to the article.

    Most of their competitors seem more focussed on the physical manufacturing side of things. Owning their own factories, in house designers e.t.c.

    It's just an observation. I'm not trying to criticise anyone or anything, prove anyone wrong, or claim to know anything anyone else doesn't. It just explains a lot of things that people seem to be shocked at - the size of this thread for starters. Oh well.

    Sometimes I wonder why everything on here is so adversarial?

    If you want to content yourselves with chicken and egg style questions of brands, products and goodwill and what one would be without the other then be my guest. Something more nuanced would actually be interesting though.
    Canyon Endurace CF 2014 | Canyon Ultimate CF 2010
  • jon208
    jon208 Posts: 335
    I'm quite amused by the fact that the only item currently showing as "Low stock" is the XXL Pro Jersey. Now, that either means they only produced a handful or there are going to be a lot of beer bellies being squeezed into a skin tight pro race aero jersey.....
  • Pross
    Pross Posts: 40,585
    Or that 'XXL' in relation to pro kit equates to M or L in normal person clothing :wink:
  • Ben6899
    Ben6899 Posts: 9,686
    XXL is a 45+" chest, according to Rapha's sizing guide. That's quite a unit, for someone riding a push-iron!
    Ben

    Bikes: Donhou DSS4 Custom | Condor Italia RC | Gios Megalite | Dolan Preffisio | Giant Bowery '76
    Instagram: https://www.instagram.com/ben_h_ppcc/
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  • Richmond Racer
    Richmond Racer Posts: 8,561
    Ben6899 wrote:
    XXL is a 45+" chest, according to Rapha's sizing guide. That's quite a unit, for someone riding a push-iron!


    hmm...Rapha sizing - guide and actual - is always on the parsimonious side. I have this vision of quite a number of new-to-cycling Sky fans getting quite a shock when their mail order arrives and they try to squeeze into a jersey.
  • murf1480
    murf1480 Posts: 117
    http://twitter.com/cjsutton2/status/288 ... 78/photo/1

    A nice box of goodys
  • disgruntledgoat
    disgruntledgoat Posts: 8,957
    some sweet looking branded trainers in there!
    "In many ways, my story was that of a raging, Christ-like figure who hauled himself off the cross, looked up at the Romans with blood in his eyes and said 'My turn, sock cookers'"

    @gietvangent
  • frenchfighter
    frenchfighter Posts: 30,642
    Screenshot_2013-01-08-23-29-41.jpg
    Contador is the Greatest
  • frenchfighter
    frenchfighter Posts: 30,642
    disgruntledgoat wrote:
    some sweet looking branded trainers in there!

    Men over 22 should not wear trainers!
    Contador is the Greatest
  • Richmond Racer
    Richmond Racer Posts: 8,561
    frenchfighter wrote:
    disgruntledgoat wrote:
    some sweet looking branded trainers in there!

    Men over 22 should not wear trainers!


    Eh? What new madness from the World According to Frenchie is this? :o
  • frenchfighter
    frenchfighter Posts: 30,642
    You are quick on the draw but often edit your posts ; )

    You think trainers is a good look?
    Contador is the Greatest
  • disgruntledgoat
    disgruntledgoat Posts: 8,957
    frenchfighter wrote:
    You are quick on the draw but often edit your posts ; )

    You think trainers is a good look?

    I find running in brogues somewhat challenging.
    "In many ways, my story was that of a raging, Christ-like figure who hauled himself off the cross, looked up at the Romans with blood in his eyes and said 'My turn, sock cookers'"

    @gietvangent
  • frenchfighter
    frenchfighter Posts: 30,642
    For sport ok. Am talking general wear.
    Contador is the Greatest
  • disgruntledgoat
    disgruntledgoat Posts: 8,957
    frenchfighter wrote:
    For sport ok. Am talking general wear.


    Well I'm a scruffy sort and I find them comfy. Sue me.
    "In many ways, my story was that of a raging, Christ-like figure who hauled himself off the cross, looked up at the Romans with blood in his eyes and said 'My turn, sock cookers'"

    @gietvangent
  • Richmond Racer
    Richmond Racer Posts: 8,561
    edited January 2013
    frenchfighter wrote:
    You are quick on the draw but often edit your posts ; )

    You think trainers is a good look?


    This is kit to wear off the bike at times when they're still wearing sponsored kit. Not with one of Wiggins' Saville Row suits. So...after a day's training and back at the hotel (for example) you think riders should wear...Uggs? Or when the sun shines on a rider and they stomp up to the podium, perhaps crocs would be a good look? or how about some smart suede loafers?

    You're a strange one sometimes. Now a fatwa on trainers. :|
  • frenchfighter
    frenchfighter Posts: 30,642
    disgruntledgoat wrote:
    frenchfighter wrote:
    For sport ok. Am talking general wear.


    Well I'm a scruffy sort and I find them comfy. Sue me.

    Don't get hot under the colllar. We can have differing opinions on clothing.
    Contador is the Greatest
  • disgruntledgoat
    disgruntledgoat Posts: 8,957
    edited January 2013
    I'm not.

    I am aware I am no style guru.

    Edit: Off the bike. On the bike I'm a paragon!
    "In many ways, my story was that of a raging, Christ-like figure who hauled himself off the cross, looked up at the Romans with blood in his eyes and said 'My turn, sock cookers'"

    @gietvangent
  • Richmond Racer
    Richmond Racer Posts: 8,561
    I thought you were the Tinie Tempah of cycling :wink:

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