Looking for a Danish/Swedish cyclist's help :)

Hey all,

I'm doing a faux marketing campaign for a Uni project.

It's about creating an advertising campaign for an English company in a foreign market, luckily I can do it for a cycling company

I'm targeting Denmark, Sweden and maybe Finland too.

I've two questions for anyone that could help and I've listed them below


My first questions would be if there's is worthy amount of people in each country willing to buy off of an English language-site? I've been researching levels of English and internet use and it certainly seems possible?
If Danes/Swedes read/navigate English sites; do they use English search terms in Google? Or use their own language?

Secondly; I need some keywords translated to guide advert design/bidding.
What do Danes/Swedes call:
Skinsuits/Speedsuits
Jerseys
Bibshorts
Thermal/winter jerseys and tights

I've tried the Google Translate route; but fear literal translations might not work...

Thanks a million for the help,
Cormac