Looking for a Danish/Swedish cyclist's help :)

IrishMac

Hey all,

I'm doing a faux marketing campaign for a Uni project.

It's about creating an advertising campaign for an English company in a foreign market, luckily I can do it for a cycling company

I'm targeting Denmark, Sweden and maybe Finland too.

I've two questions for anyone that could help and I've listed them below


My first questions would be if there's is worthy amount of people in each country willing to buy off of an English language-site? I've been researching levels of English and internet use and it certainly seems possible?
If Danes/Swedes read/navigate English sites; do they use English search terms in Google? Or use their own language?

Secondly; I need some keywords translated to guide advert design/bidding.
What do Danes/Swedes call:
Skinsuits/Speedsuits
Jerseys
Bibshorts
Thermal/winter jerseys and tights

I've tried the Google Translate route; but fear literal translations might not work...

Thanks a million for the help,
Cormac

tourdriving

In Danish se this link with photo https://ventouxbike.dk/produkter/4-cyke ... gIYb_D_BwE and for speedsuit in Danish fantomdragt

chris_bass

why not do it in a place where they speak english or does it have to be a foreign language too? or somewhere there are lots of english speaking people already (dubai for example)

IrishMac

tourdriving wrote:

In Danish se this link with photo https://ventouxbike.dk/produkter/4-cyke ... gIYb_D_BwE and for speedsuit in Danish fantomdragt

fantomdragt sounds waaayyy more badass
Thanks a million mate, that site's a goldmine

IrishMac

Chris Bass wrote:

why not do it in a place where they speak english or does it have to be a foreign language too? or somewhere there are lots of english speaking people already (dubai for example)

It needs to be close-ish to the UK; further means increased postage costs for the company.
I read a European Commission report that found that 86% of people in Sweden and Denmark can hold a conversation in English. The Netherlands is another option at 90%, but I fancied something a little left of field