Chris Boardman Limited

Soni

I would have thought the Chris Boardman Limited Company would have been worth a lot more than it 'apparently' is.....

This is not a dig by the way, as personally i've never met the guy, but from what i've seen of him on video and read about him, he's a sound decent guy.

I have also considered purchasing one of his bikes as a 'second' bike, and have no snobby attitude towards the Boardman range, i think they look pretty smart and the specifications are faultless and all reviews i've read have rated them high, only seems to be the snobs who fault the bikes.

However, as a bike company, i would have thought his company would have been worth a lot more and would have had a lot more money in the bank?

Or am i missing something?

I stumbled accross this whilst browsing Google:-

http://www.companycheck.co.uk/company/05407265

Edit: Maybe its this one:-

http://www.companycheck.co.uk/company/05467715

rick_chasey

You get the impression the only value the boardman bike company has is a) the brand, which is new and at best b) the intellectual property on the designs of their bikes.

Given that what they're selling isn't mind blowingly unique, it's just a particular way of making bikes at different prices, I'd imagine the 2nd one is about right.

Soni

But would you not have thought that a company that has been running for around 6 years would have made a bit more money?

Surely every company (however shallow it may sound) wants to make as much money as possible......

Unless Halfords is reaping the benefits and not Chris.....

verylonglegs

Cash in the bank is no good for companies, especially growing ones, as it's just sitting there doing nothing.

plowmar

Perhaps the profit margin isn't great per unit, given the quality of components on comparatively cheap bikes. Also how much, as said, is given to Halfords per unit to cover distribution, floor space etc..

Slow1972

You would need to look at filed accounts to get a better idea of worth - those numbers don't really show how much he had out of the business during each year. Cash in the bank is just what's sat there at the end of the accounting year. There's plenty of profitable businesses operating with knack all cash in the bank.

If a business is expanding they should be investing money to increase turnover and profit. It's the same reason companies borrow money - as long as they make more profit from having and using those funds than they pay out in interest and charges, it's worth doing. If the company is profitable and the moey properly invested, the return on should be higher than having money sat there earning diddly squat interest in the bank.

mouth

Cash at Bank is essentially meaningless. Who knows how many ££££££'s CB himself took in drawings? Bought new gear for the factory? Company accounts would be a better indicator IMO.

Keith1983

Done a similar search on the company I work for. The figures are wildly misleading. Also 6 years for a company isn't a long time. I think the brand has been built quickly and their reputation is good. I like the fact we can call them a "british" company.

mroli

Cash at bank is no indicator of the financial standing of any company.

Interest rates are at a record low, so no company of any standing would have massive cash reserves sat in bank accounts doing sweet fanny adams.

Soni

I know from experience that companies when tendering for work need to show a good.figure sitting in the bank for security.

Also,.do you think the net worth of 37k would be the selling price of.his company?

snailracer

^^^
Maybe he's got lots of work on.
AFAICT, Chris Boardman is basically a consultant - he doesn't need to have cash to pay suppliers or a factory's electricity bill.

Percy Vera

Who says that this is his bike company? That could be under a different company name.

Who says it has anything to do with Chris?
The previous name was SUNNYMEAD CHILDRENS DAY NURSERY LIMITED.

Soni

Percy Vera wrote:

Who says that this is his bike company? That could be under a different company name.

Who says it has anything to do with Chris?

SHURLOCK, Boardmam Bikes Limited is a bit of a giveaway

Also, run a google search on the aforementioned day nursery and you will see.a.Christopher Miles Boardman registered, run another Google search.on that name and you will.come.up with Wikipedia link, open that and all will be revealed, that is his original.and full name......


http://en.m.wikipedia.org/wiki/Chris_Boardman

This is all irrelevant, however I was asked to answer a question of which I have now done.

inkyfingers

As somebody else said, is this actually the company that makes, markets or sells the bikes?

It could just be a vehicle he uses for say his TV or consultancy work income. The fact that he is the only officer of the company and the main activity listing would suggest this might be the case.

As others have said, these numbers tell you the best part of naff all about how strong a company this is. For that you need to see a full balance sheet or a P&L report which you aren't going to get for a company of this size.

EKIMIKE

Maybe this shows that a British company is actually investing their revenues in product development instead of paying shareholders dividends or huge wages to CEO's/Directors (sucks the life out of any business).

Boardman developed a whole higher level range this year and sponsored the UnitedHealthcare team. It costs them for now but will ultimately sow the seeds for growth (well, more so than Boardman taking home a 5/6 figure paycheck). Simple risk and reward. You have to speculate to accumulate in this system we have chosen.

Like others have said, cash in the bank isn't particularly useful for much other than lawsuits (hence why Apple have so much cash assets as they seem intent on a patent war as opposed to actual innovation of any kind).

Equally, maybe the (free) internet isn't the best place to get your information about a companies finance.

Soni

Guys, i've checked other companies that i know of on this same website, some a LOT larger, and some a LOT smaller.

The larger ones i know of, i have an idea before looking at the above website of their worth and how much cash in the bank, and the information is the same as i expected.

The smaller companies i know of, have loads more cash in the bank and a much higher net worth than listed on the Boardman company details.

Make of this what you will.....

EKIMIKE

Soni wrote:

Surely every company (however shallow it may sound) wants to make as much money as possible......

That will be represented in 'Revenues' not 'Cash Assets'.

Like i explained if you horde cash (either cash in bank or wages or dividends) then a few people get rich for a short period in time but eventually the business will stagnate and be over-taken by competitors who are willing to re-invest for functional business purposes. It's obviously tempting for those taking home the pay-checks and they will be rich. But they will also be dead in 30 years. The business will be dead even sooner.

Soni

Don't believe some of the above statements, i have first hand knowledge that the above isn't true......

Also, the net worth of a company gives you some idea how profitable it is.

EKIMIKE

Soni wrote:

Also, the net worth of a company gives you some idea how profitable it is.

Maybe so, maybe not. We don't have all the information.

All the real world indicators suggest they're doing well. Pro-team sponsorship in the USA suggests they want to target the North American market which would be an expansion in its own right. They've also started global sales with Wiggle. New product line this year gone.

Again, net worth is stipulated as comprising of shareholders funds minus intangible assets. What exactly defines shareholders funds? Who are the shareholders? If Roman Abramovich is a shareholder then i guess the 'shareholders funds' figure could be huge as he's worth billions but part of that 'worth' is tied up in yachts and houses. A bike company can't do much with yachts and houses.

Be careful what you assume and deduce with such little information with such vague definition.

Oh and if you have 'first hand knowledge' then share it, please, i'd be genuinely interested. Otherwise, it's yet another vague statement. I could say as much myself....

Soni

EKIMIKE wrote:

Soni wrote:

Be careful what you assume and deduce with such little information with such vague definition.

I was purely pointing out the figures comparing them to those figures from companies that i know of either smaller or larger in size.....and using the same reference point (i.e., the same site).

Make your own conclusions..........

EKIMIKE

In which case i make zero conclusion as there is insufficient information. Anything else is spurious rubbish.

carrock

Yes his own company Chris Boardman Limited is a good risk.

I suspect he has just licensed his name to Boardman Bikes and has f'all to do with anything else with them

snailracer

IIRC Boardman bikes are manufactured by Merida of Taiwan. I would be surprised if Chris' input was much more than as a consultant.

Percy Vera

Name & Registered Office:
BOARDMAN BIKES LTD
8 LINCOLN'S INN FIELDS
LONDON
WC2A 3BP
Company No. 05467715


http://www.companycheck.co.uk/company/05467715 - Make of it what you will

Soni

So, let's get this clear, doesn't matter if Chris is involved as a consultant or fits the rear derailiers to those bikes, the bottom line is that those reports are.for the company that sells those bikes and profits correct?

I think some of.the replies here are focusing too much on Chris input into the production of.the bikes, which is irrelevant.......

What I'm trying to get accross is (not very easily may I add) is that the 'company' net worth, cash in the bank etc is not as high as you would expect compared with other companies of.equal to or smaller than.......

Forget about Chris Boardman and focus on the company, what companies do you know of who have a net worth of 37k, even.our local snack in the box cadbury franchise was worth that and.that is going back 5 years ago.......

snailracer

Soni wrote:

...
What I'm trying to get accross is (not very easily may I add) is that the 'company' net worth, cash in the bank etc is not as high as you would expect compared with other companies of.equal to or smaller than.......

Are you not familiar with the concept of a "shell" company?
From Wikipedia:
"A shell corporation is a company which serves as a vehicle for business transactions without itself having any significant assets or operations."

cougie

Exactly. Just a simplistic search like that shows nothing.

That's what I'm making of it anyway...

Soni

So, who IS the company behind the sale of those bikes if it isn't Boardman Bikes Limited?

Maybe Trek or Specialised heh?

snailracer

Soni wrote:

So, who IS the company behind the sale of those bikes if it isn't Boardman Bikes Limited?

Maybe Trek or Specialised heh?

en.m.wikipedia.org/wiki/Merida_Bikes

Soni

snailracer wrote:

Soni wrote:

So, who IS the company behind the sale of those bikes if it isn't Boardman Bikes Limited?

Maybe Trek or Specialised heh?

en.m.wikipedia.org/wiki/Merida_Bikes

Thanks for that link mate, how very interesting, so Chris doesn't really own the company at all then?

cougie

For all your searching and theories - why didn't you think to look on the Boatdmsn website ?

http://www.boardmanbikes.com/boardman/b ... about.html

The Company - where it all began
 
Towards the end of 2004, Alan Ingarfield, Sarah Mooney and Chris Boardman MBE came together - and with their shared ambition, energy and vision created Boardman Bikes - a performance based British bicycle brand. From the onset, the company was galvanised by building a team of specialists in all key areas ranging from design engineers, frame builders and investment through to specialist cycling business acumen, design and marketing.
 
"From my perspective, it is essential that all Boardman bikes set great riding performance standards and do exactly what is expected of them - this is a fundamental part of our collective vision and long-term ambitions for the brand."
 
Alan Ingarfield, CEO, Boardman Bikes
Alan's background as an elite sportsman (former UK Ironman record holder) provides a great insight into the end-user's mind-set. As part of his role, Alan is responsible for identifying sponsorship opportunities across all disciplines - a task made easier by his extensive cross-discipline experience and a range of expertise and sporting connections developed through more than two decades of competition and coaching.
 
Chris Boardman MBE, Director of R&D, Boardman Bikes
Chris is involved from the start through to completion of every project at Boardman Bikes. Chris also holds the position of Director of Research and Development for the highly successful GB cycling team.