Rider helmets

Back in the day, before helmets were worn, it was much easier to identify a rider. I think riders should be able to wear personalised helmets rather than team helmets. It would make identification easier and might provide a sponsorship upside for riders (perhaps at the expense of the team though).
I'm sure the kit purists will disagree though.
I'm sure the kit purists will disagree though.
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It’s worked in motorsport for years, so why not?
I'm also amazed it hasn't happened, but then, I realise its road cycling, and I'm not surprised. For example, both PF-P and Van Aert are sponsored by RedBull and wear their helmet during CX, MTB races; then when on the road revert to 'plain team helmet'.
All Road/ Gravel: tbc
WInter: Trek Domane ALR3
MTB: Canyon Grand Canyon 8.0
Road: tbc
MTB
NEW Cross
Track/Grass Track/Winter bike
Well, we could combine it with another radical idea which is that team riders actually where the team jersey.