Italian versus the RTW

Hello,
Looking at a new Ultegra 8000 disc carbon bike for sportive etc type riding rather than mixed use or more aggressive geo.
Was thinking of Trek Domane SL but came on here and people seem to suggest Wilier automatically better. Whilst looks are a little better (and I do like the look of Bianchi) does that automatically make them a better bike than US/Taiwanese?
I'd love a F10 Disc but can't justify or afford.
So is there something in this (whether Shimano or Campy) or just history?
Any other suggestions to the Trek gratefully received.
Thanks
Looking at a new Ultegra 8000 disc carbon bike for sportive etc type riding rather than mixed use or more aggressive geo.
Was thinking of Trek Domane SL but came on here and people seem to suggest Wilier automatically better. Whilst looks are a little better (and I do like the look of Bianchi) does that automatically make them a better bike than US/Taiwanese?
I'd love a F10 Disc but can't justify or afford.
So is there something in this (whether Shimano or Campy) or just history?
Any other suggestions to the Trek gratefully received.
Thanks
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I like the colour scheme with mine and think it looks good with the Vision Metron 40mm wheels. Ive done some upgrades and am happy with how it looks and performs.
For my riding needs its a very capable machine. But i do understand the comments about it being the ford of the bike world.
I can still do my lunch time 22 mile loop at the same or very similar speed to my Emonda slr or supersix. But the Domane does it without fuss, no rattles or really noticing the rough roads.
Some people seem to think all Italian bikes are made by an artisan frame builder. Wilier are made in the far east, same as Trek.
I would say that a Trek is no better than a bianchi or a wilier, or no worse. But there is an image around italian cycling companies based on a romantic history. Doesnt make those ones i mention any better in my opinion.
This. They are dull and tepid.
If you buy the Trek you're only going to be disappointed.
De Sisti wrote:
This is one of the silliest threads I've come across.
Recognition at last Matthew, well done!, a justified honour
Misty-eyed riders bang on about their Bianchis or Wilers having Italian "soul" but it's just marketing.