Updated Zwift membership price

What do you guys think of a 50% price increase in Zwift membership?
I was almost taking the plunge when, after completing the creation of my account, I was surprised with a 14.99USD instead of the "old" 9.99USD membership.
I've put things on hold for now. I know that I'm only going to use it in winter time but nonetheless it seems a stretched out increase for the same service.
Eager to ear your thoughts on this.
I was almost taking the plunge when, after completing the creation of my account, I was surprised with a 14.99USD instead of the "old" 9.99USD membership.
I've put things on hold for now. I know that I'm only going to use it in winter time but nonetheless it seems a stretched out increase for the same service.
Eager to ear your thoughts on this.
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Posts
Now thats a bit of a sting !
It's also the first price increase since incarnation. Think of the difference you're getting now compared to when they first introduced membership pricing and the early days of Watopia - or Jarvis! Masses of group rides, events, expansions, workout mode, group workout mode, running, etc. Then of course what's coming in the near future with the Leith Hill London expansion and a brand new map on the way also.
There's way more than 62% more content for your money.
At the end of the day it's like the price of a coffee or two a month.
No, I would ditch it for something that just had the structured training (without the virtual worlds) if it went up too much more. I'm not bothered about what it looks like really when training, as long as it shows and regulates my power. The only unique selling point it has for me are the races which are good for making you push yourself extra hard when you want to.