One Pro, Aqua Blue: funding?
Comments
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RichN95 wrote:Aqua Blue is backed by an Irish entrepreneur called Rick Delaney who said he was trying to launch an 'Amazon for bikes' off the back of the team. I have no idea how that's going.
It exists at least: https://www.aquabluesport.com/0 -
SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
Do BMC sell enough bikes to fund a WT team with a top end budget?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
The cynic in me thinks it's some kind of tax avoidance ruse.0 -
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.Twitter: @RichN950 -
r0bh wrote:RichN95 wrote:Aqua Blue is backed by an Irish entrepreneur called Rick Delaney who said he was trying to launch an 'Amazon for bikes' off the back of the team. I have no idea how that's going.
It exists at least: https://www.aquabluesport.com/
correct... but when you see the products and set-up of chainreaction/wiggle, bike24 etc. you can see how far they have to go to be even close. at the moment their website and inventory is like a corner bike shop.**************************************************
www.dotcycling.com
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RichN95 wrote:
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
For sure. But we're what, 8 years in on the Sky sponsorship and I still don't understand what their goal is in backing a professional cycling team. There's no strong marketing reason, so we can only assume they do it because Murdoch wants to.0 -
Could be a joke for the benefit of Murdoch. Having 'Sky' prominently displayed on screen, and discussed on 'not-Sky' TV channels. That's even before you get into newspaper coverage and the Murdoch/Dacre rivalry. A very expensive joke mind (although to Murdoch it is probably akin to we normal folk splashing £50 on an elaborate joke).andyp wrote:RichN95 wrote:
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
For sure. But we're what, 8 years in on the Sky sponsorship and I still don't understand what their goal is in backing a professional cycling team. There's no strong marketing reason, so we can only assume they do it because Murdoch wants to.0 -
Actually Sky cycling was a useful tool pushing Sky Italia, and is probably doing good work advertising the new Sky Espana service.
I am really surprised that some of the big multinationals haven't got on board with cycling (there's only really Sky and Movistar, but they are both minnows in comparison to many companies).
Samsung had a brief secondary sponsor (a national office rather than head office?) dalliance. In global sporting terms cycling is cheap as chips compared to top flight football.
Still seen as a niche sport or still tainted by history?0 -
yourpaceormine wrote:Still seen as a niche sport or still tainted by history?
Both, probablyIt's only a bit of sport, Mun. Relax and enjoy the racing.0 -
You can say that about most marketing. Coca-cola spend nearly $4billion a year. Everyone's heard of Coca-cola.andyp wrote:RichN95 wrote:
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
For sure. But we're what, 8 years in on the Sky sponsorship and I still don't understand what their goal is in backing a professional cycling team. There's no strong marketing reason, so we can only assume they do it because Murdoch wants to.
A friend of mine is involved in putting Admiral on Wales rugby shirts. It costs about £1m and he reckons has no commercial worth to them. Its worth is in the company, and by extension the employees and clients, is being involved in something which is a major part of Welsh life. It's a small part of their advertising budget.
I guess it may be similar with Sky. It's a small part of their advertising budget and they get to have a bit of fun with it.Twitter: @RichN950 -
andyp wrote:RichN95 wrote:
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
For sure. But we're what, 8 years in on the Sky sponsorship and I still don't understand what their goal is in backing a professional cycling team. There's no strong marketing reason, so we can only assume they do it because Murdoch wants to.
I always assumed SKY got on board as a way to tie themselves to British Cycling and a backdoor into the run up to the 2012 Olympic circus ... Then things got successful ...Life is unfair, kill yourself or get over it.0 -
Aren't most team sports a rich man's play thing - certainly true of football and rugby?0
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RichN95 wrote:
A friend of mine is involved in putting Admiral on Wales rugby shirts. It costs about £1m and he reckons has no commercial worth to them. Its worth is in the company, and by extension the employees and clients, is being involved in something which is a major part of Welsh life. It's a small part of their advertising budget.
An advantage is getting bloody good tickets to anything the team you sponsor does.
Which is quite useful when all the intermediaries you use and partnerships you have are likely to enjoy the ruggers.
I mean, it's not like I don't take clients or potential clients out to the rugby, tennis, cricket, formula one, football, music concerts, etc, for example.
Certainly that's why places like UBS sponsor the F1; they have clients in more or less every country there, and they instantly get the serious VIP treatment.
This obviously doesn't work for cycling; other than a seat in the cars.0 -
Rick Chasey wrote:RichN95 wrote:
A friend of mine is involved in putting Admiral on Wales rugby shirts. It costs about £1m and he reckons has no commercial worth to them. Its worth is in the company, and by extension the employees and clients, is being involved in something which is a major part of Welsh life. It's a small part of their advertising budget.
An advantage is getting bloody good tickets to anything the team you sponsor does.
Which is quite useful when all the intermediaries you use and partnerships you have are likely to enjoy the ruggers.
I mean, it's not like I don't take clients or potential clients out to the rugby, tennis, cricket, formula one, football, music concerts, etc, for example.
Certainly that's why places like UBS sponsor the F1; they have clients in more or less every country there, and they instantly get the serious VIP treatment.
This obviously doesn't work for cycling; other than a seat in the cars.
Correct Rick. My client was bmi airline a few years ago and they sponsored part of Twickenham. It was as much about getting the right people there for jollies as anything else, although clearly in the lounges at the stadium there'd be debenture holders etc who were also business leaders. I think that was £1.5m for 3 years across 2 lounges and some ad boards around the pitch.0 -
I'm guessing Cycling is the only sport left for Sky (or anyone else) to get involved with that Emirates haven't already got sewn up....0
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Probably not too far from the truthSun Dodger wrote:I'm guessing Cycling is the only sport left for Sky (or anyone else) to get involved with that Emirates haven't already got sewn up....0 -
Er... You've seen Team UAE - Fly Emirates right?0
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What about NFTO ?
They had a shop selling expensive outdoor kit but I've never seen any in real life ?0 -
andyp wrote:RichN95 wrote:
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
For sure. But we're what, 8 years in on the Sky sponsorship and I still don't understand what their goal is in backing a professional cycling team. There's no strong marketing reason, so we can only assume they do it because Murdoch wants to.
i think you have no clue about marketing, please stop
if sky would drop sponsorship tomorrow (lets assume they dont own the team like currently they are) they would find a new sponsor in the next 24 hours. for the same money.0 -
cougie wrote:What about NFTO ?
They had a shop selling expensive outdoor kit but I've never seen any in real life ?
They don't exist as a team any more (although I think the club is still going). I don't think the clothing ever really took off. They had a really high end bike shop in Hereford but again the team was funded by someone from Hereford who had made a fortune in the defence and security industry and who had got into cycling in a big way. I haven't seen him around for a couple of years now though so don't know what happened.0 -
dish_dash wrote:Er... You've seen Team UAE - Fly Emirates right?
Agreed, but when Sky started sponsoring a team at protour level UAE weren't sponsoring. So the original comment stands... it was one of the few sporting sponsorship opportunities not sponsored by Emirates/UAE/Ethiad etc0 -
I think Aqua Blue have a better chance of funding than some of the others.
If they can get some traction in the retail arm then that will generate some funds (depending on margin on sales etc.).
There is also some brand affinity from shopping for bike stuff and supporting the team.
The Wiggle team gets good mileage out of the Womens Tour so there must be some ROI.0 -
EnacheV wrote:andyp wrote:RichN95 wrote:
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
For sure. But we're what, 8 years in on the Sky sponsorship and I still don't understand what their goal is in backing a professional cycling team. There's no strong marketing reason, so we can only assume they do it because Murdoch wants to.
i think you have no clue about marketing, please stop
if sky would drop sponsorship tomorrow (lets assume they dont own the team like currently they are) they would find a new sponsor in the next 24 hours. for the same money.
Then I am confused....why do so many teams fold when they are looking for a fraction of the Sky budget and struggle to attract sponsors?Scott Addict 2011
Giant TCR 20120 -
Markwb79 wrote:EnacheV wrote:andyp wrote:RichN95 wrote:
I doubt Murdoch spends a penny of his own money.andyp wrote:SecretSam wrote:How do teams with no title sponsor get their dosh? Rich owners?!?!?
The sport is increasingly a rich man's plaything; Andy Rihs, Bakala, Markov and, arguably, James Murdoch all sponsor teams for the love of the sport as much as for commercial reasons.
For sure. But we're what, 8 years in on the Sky sponsorship and I still don't understand what their goal is in backing a professional cycling team. There's no strong marketing reason, so we can only assume they do it because Murdoch wants to.
i think you have no clue about marketing, please stop
if sky would drop sponsorship tomorrow (lets assume they dont own the team like currently they are) they would find a new sponsor in the next 24 hours. for the same money.
Then I am confused....why do so many teams fold when they are looking for a fraction of the Sky budget and struggle to attract sponsors?
Because its a viscous circle - you need the top level success to gain the exposure that would make you an attractive proposition to pour millions into. A pro conti team may be 'cheap' but, who ever gets to see it in the wider context?2020/2021/2022 Metric Century Challenge Winner0 -
dish_dash wrote:Er... You've seen Team UAE - Fly Emirates right?
Only when the camera is at the back of the peloton
Though to be fair, given how late they came in as a sponsor for '17, I think the impact of the UAE dollars is still to play out. Interested to see if Qatar and Abu Dhabi decide to come to the party.0
