Oh I'm not knocking it. I just lack that level of creativity... the curve in the M is used to create the curve in the colour bubbles that have key messages (prices/offers etc)... it's genius!
After reading that blog all I can say is that I could never be a logo designer...
Don't knock it - someone's charged them a fortune for essentially changing a bit of colour and a fill effect.
The impact on their sales from this investment will be - next to nothing.
How do you know?
I was being slightly facetious, but having spent nearly 20 years in FMCG, these type of re-designs are often trumpeted by brands (or in a lot of cases, the agencies behind them) as being big news. Subsequent analysis shows few re-designs are the driver of sustained long term growth.
Put it this way - would you choose a new phone deal based on one of the available suppliers slightly altering their logo?
After reading that blog all I can say is that I could never be a logo designer...
Don't knock it - someone's charged them a fortune for essentially changing a bit of colour and a fill effect.
The impact on their sales from this investment will be - next to nothing.
How do you know?
I was being slightly facetious, but having spent nearly 20 years in FMCG, these type of re-designs are often trumpeted by brands (or in a lot of cases, the agencies behind them) as being big news. Subsequent analysis shows few re-designs are the driver of sustained long term growth.
Put it this way - would you choose a new phone deal based on one of the available suppliers slightly altering their logo?
Not consciously, but I probably wouldn't be inclined towards a tech company that looked dated.
After reading that blog all I can say is that I could never be a logo designer...
Don't knock it - someone's charged them a fortune for essentially changing a bit of colour and a fill effect.
The impact on their sales from this investment will be - next to nothing.
How do you know?
I was being slightly facetious, but having spent nearly 20 years in FMCG, these type of re-designs are often trumpeted by brands (or in a lot of cases, the agencies behind them) as being big news. Subsequent analysis shows few re-designs are the driver of sustained long term growth.
Put it this way - would you choose a new phone deal based on one of the available suppliers slightly altering their logo?
Not consciously, but I probably wouldn't be inclined towards a tech company that looked dated.
That's a fair point - ultimately if the product (whatever it is) doesn't live up to expectations, it doesn't matter how great the logo / name.
e.g. Carlos Betancur is a great name, but... ;-)
I guarantee the first round concepts for this would have been awesome. However, round after round of amends from a committee (people who understand design or not) and levels of management sign-off have resulted in something less than inspiring.
That's not to say it's a bad refresh, though the applications are interesting with those icons. And no one ever designs 'logos' - that's merely part of the bigger picture. As demonstrate by all the applications (posters etc) and how they fit together. It's a lot of work by a lot of people to do this – sadly no magic button that makes it all happen.
Posts
They still look good though
Don't knock it - someone's charged them a fortune for essentially changing a bit of colour and a fill effect.
The impact on their sales from this investment will be - next to nothing.
The fortune is charged for the designers and agency's experience and skill to know what to do and how to do it.
How do you know?
I was being slightly facetious, but having spent nearly 20 years in FMCG, these type of re-designs are often trumpeted by brands (or in a lot of cases, the agencies behind them) as being big news. Subsequent analysis shows few re-designs are the driver of sustained long term growth.
Put it this way - would you choose a new phone deal based on one of the available suppliers slightly altering their logo?
Not consciously, but I probably wouldn't be inclined towards a tech company that looked dated.
That's a fair point - ultimately if the product (whatever it is) doesn't live up to expectations, it doesn't matter how great the logo / name.
e.g. Carlos Betancur is a great name, but... ;-)
This
month.
The design bit is the easy part.. It's coming up with some bland corporate b******s that justifies what you have done thats the hard bit.
That's not to say it's a bad refresh, though the applications are interesting with those icons. And no one ever designs 'logos' - that's merely part of the bigger picture. As demonstrate by all the applications (posters etc) and how they fit together. It's a lot of work by a lot of people to do this – sadly no magic button that makes it all happen.
I'll go back to my design forum now.
It's a lot of work by a lot of people but if it wasn't for this thread I, and I'm sure I'm not alone in this, wouldn't have noticed the difference.