Which Crankset for my S-Works?

I just bought a 2012 S-Works Venge and need to replace the crankset. Everything on the bike is Dura Ace 7900 right now besides the existing (damaged) S-Works crankset. I'm considering putting Dura-Ace 7900 crankset on it, but not sure if that's the best "value".
My local shop told me they'd recommend the newer Ultegra, since it's cheaper and "much better than Dura Ace 7900". Is this true?
TBH I'm a little hesitant to put Ultegra on there because everything else is Dura Ace and it'd look like I cheaped out on the crankset. Like a Lamborghini with honda wheels? Is this just dumb?
It's needs 10-Speed and I want 170mm or 172mm cranks on it. What would you go with?
Thanks!
My local shop told me they'd recommend the newer Ultegra, since it's cheaper and "much better than Dura Ace 7900". Is this true?
TBH I'm a little hesitant to put Ultegra on there because everything else is Dura Ace and it'd look like I cheaped out on the crankset. Like a Lamborghini with honda wheels? Is this just dumb?
It's needs 10-Speed and I want 170mm or 172mm cranks on it. What would you go with?
Thanks!
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If your not aware there have been some reports of 6800 crank arm failures. So ''much better'' could be debated.
viewtopic.php?t=13064693
https://carlinthecyclist.com/2016/09/13 ... eed-crank/
Nobody (except you) will care what logo is on your crank. Anybody who does will probably first look down at your bike for running an out of date groupset.
What price are you paying for the 7900 crankset ? a quick glance on google they are nearing £300. Not good value when the 6800 crank weighs only 80 grams heavier. The 6800 is probably on par shifting wise. The difference between them will be very little out on the road. Looks are subjective but i think the 6800 design just looks more up to date. The dark grey finish is pretty stealthy and its not like it would clash with the other 7900 parts.The blueish grey guntone highlights on the 7900 never did it for me. Ignoring the issues above i would buy the 6800 crank purely to save money or consider a polished DA9000 crank which looks far nicer than the dull matt black finish on 7900.
The inner widths of 11 and 10spd chains are the same. Only the 11spd chain's outer width is slightly narrower 5.5mm vs 5.9mm
Personally an Ultegra one would be my last option.
It would have to be DA, or another brand.
10 speed cranksets work fine with 11 speed chains.
Thanks for all the information!
To be sure I'm clear:
1) If I go with Shimano I can go with 10spd (DA 7900) or 11spd (DA 9000) because my existing 10spd setup will work fine with it.
2) If I go with Shimano I'll need a BB converter.
What other options (outside of Shimano) can I consider that will go nicely with my 10-speed setup?
Thanks,
Ryan