Mavic buying Enve

redvision

http://www.cyclingweekly.co.uk/news/lat ... nve-213037

Interesting one this.
Wonder what impact this will have on the market...

ugo.santalucia

No impact at all. The 50 million evaluation gives you an idea of the penetration of Enve in a Market, which is worth roughly 30 Billion pounds

redvision

ugo.santalucia wrote:

No impact at all. The 50 million evaluation gives you an idea of the penetration of Enve in a Market, which is worth roughly 30 Billion pounds

Dam it, and there i was thinking Enve wheels may become a bit more affordable

mamil314

Bah, i was aiming to treat myself to nice Enves one day. Oh well, there's still HED and Reynolds out there.

cal_stewart

Some interesting moves a foot in the wheel world with HED pimping themselves as well. Would love to see Canyon produce own branded wheels with HED patent to replace cosmics on there lower end builds

Anonymous

Distribution might improve hopefully.
New Enve hub and improved brake track look good.

supermurph09

ugo.santalucia wrote:

No impact at all. The 50 million evaluation gives you an idea of the penetration of Enve in a Market, which is worth roughly 30 Billion pounds

"30 Billion Pounds" - where did you get that figure from?

ugo.santalucia

supermurph09 wrote:

ugo.santalucia wrote:

No impact at all. The 50 million evaluation gives you an idea of the penetration of Enve in a Market, which is worth roughly 30 Billion pounds

"30 Billion Pounds" - where did you get that figure from?

That's the global size of the cycling market... not the UK one. In the grand scheme of things the UK is worth as much as a ball of snot, but it's still more relevant than Enve is in the cycling market.

The figure comes from the last Eurobike

Anonymous

Of course it will have some impact.
The only alternative to having an impact is that nothing at all will change!

Distribution is apparently already changing, and I would be surprised if that were the only thing.

50 million is a far bigger slice of 30 billion than the 3k a set of wheels cost to an individual rider, which I assume is what we are ultimately talking about here?

ugo.santalucia

Carbonator wrote:

Of course it will have some impact.
The only alternative to having an impact is that nothing at all will change!

Distribution is apparently already changing, and I would be surprised if that were the only thing.

50 million is a far bigger slice of 30 billion than the 3k a set of wheels cost to an individual rider, which I assume is what we are ultimately talking about here?

The way I see companies like Enve is that they don't add anything to the existing market. They work on very very marginal improvements on existing products and designs and their biggest selling point is probably their typography... they seem to do well with the branding.
On the other hand, Mavic have always been a very innovative company, coming out with electric and even wireless shifting 20 years before everybody else... wheels with no tension, ceramic coated rims, screw on spoke attachments... possibly the first to use sealed cartridge bearings in their hubs...
For the good and the bad, they bring something interesting to the table... the world of cycling would not be the same without Mavic, while it would be exactly the same without Enve

ddraver

Well...I ve always viewed Enve as one of the High level R&D Innovators. Way to expensive for most people to own but what they discover is then used by larger companies to make something we can all afford. A bit like Zipp...

(Perhaps even more like Dyson)

ugo.santalucia

ddraver wrote:

Well...I ve always viewed Enve as one of the High level R&D Innovators. Way to expensive for most people to own but what they discover is then used by larger companies to make something we can all afford. A bit like Zipp...

(Perhaps even more like Dyson)

Maybe we see innovation in a different light, but what exactly did Enve innovate that was so groundbreaking? A marginally different rim section that saves 1 Watt when cos(theta) = 0.866 with theta being the wind angle?

okgo

They marketed well and have a nice logo, that is about the only difference I see.

I have a pair of Enve 6,7 tubs and I think I rode them once or twice last year, barely tell the difference between them and fulcrum 7's.

Anonymous

And let the Enve (you cannot argue that they aptly named their company 8) ) sl4gging begin.

Well I am still getting Enve wheels/components.
Owning Mavic wheels too means I have both the innovation/heritage and the 'graphics'/marginal gains.

Then again, I have some (tubeless) Fulcrum 3's so maybe I should not bother

ddraver

ugo.santalucia wrote:

ddraver wrote:

Well...I ve always viewed Enve as one of the High level R&D Innovators. Way to expensive for most people to own but what they discover is then used by larger companies to make something we can all afford. A bit like Zipp...

(Perhaps even more like Dyson)

Maybe we see innovation in a different light, but what exactly did Enve innovate that was so groundbreaking? A marginally different rim section that saves 1 Watt when cos(theta) = 0.866 with theta being the wind angle?

It's innovation becaue making the big breakthroughs requires people also doing the nitpicking

Anonymous

What difference does level of innovation actually mean to people anyway?

If you are looking at getting a set of wheels, who cares who invented what?

People shouting about how cheap their Ribble/PX bike is regularly/positively disrespect all the brands that allowed their bike to even exist lol.

redvision

Well i guess one possibility of this merger would be that Enve may have the extra financial and technological support to push the boundaries and become more innovative. Not that they didn't have before, but one would assume that Mavics r&d department and budget would be significantly more than Enve.

Captain Tiara

On the other hand, Mavic have always been a very innovative company, coming out with electric and even wireless shifting 20 years before everybody else... wheels with no tension, ceramic coated rims, screw on spoke attachments... possibly the first to use sealed cartridge bearings in their hubs...

Ugo has a good point there. MY old best bike, now winter bike, [still rocks!] is getting long in the tooth. The Ceramic Open Pros are 9 winters old....



Put it this way, the Hope's they're laced on are on their 3rd set of bearings, & I cycle plenty of farmers roads.

If only people had cottoned on & ceramic coatings were more popular then disc brakes would be redundant.

Captain Tiara

Right click image for link. Not sure what happened there!

Grill

Mavic didn't buy Enve, Amer Sports did. They will continue to function independently and possibly share some IP much like Salomon and Atomic (also both owned by Amer).

redvision

Grill wrote:

Mavic didn't buy Enve, Amer Sports did. They will continue to function independently and possibly share some IP much like Salomon and Atomic (also both owned by Amer).

I think they will have to keep separate brands to start with as they have different markets really. Long term, as markets and the economy change, we will see though.

Good article on the merger here http://cyclingtips.com/2016/02/mavic-an ... -it-means/

Grill

Says exactly what I did.

cycleclinic

Ugo - Mavic where certainly not the first to use Cartridge bearings in there hubs. Lambert were at it in the 70's and Harden did it in the 40's.

Mavic did come up with a electronic shifting system but suntour beat them to it by 2 years.

Mavic are not as innovative as you think.