Marzocchi lives...

Angus Young

Well, sort of...

http://www.pinkbike.com/news/fox-racing-shox-acquires-marzocchi-2015.html

John Wh

The news influenced my next purchase ;-)

Thewaylander

will the downgrade the zocchi stuff though, as on the whole I think they offer a better suspension platform fork wise than fox... fork wise at least not ridden the rear shocks.

lostboysaint

[url=http://www.bikeradar.com/forums/viewtopic.php?p=19727190#p19727190]Thewaylander[/url] wrote:

will the downgrade the zocchi stuff though, as on the whole I think they offer a better suspension platform for wise than fox... fork wise at least not ridden the rear shocks.

Quite.

supersonic

I think they will be turned into a budget-mid range brand. I can't see them wanting to compete with their own line up, which starts off expensive and high end (ish). The £100-£300 market is were Rockshox have a stranglehold - Rebas, Sektor, Recons, sell loads of them. Even SIDs and Revs cropping up at this price, and the new Yari might even come down similar.

Thewaylander

Good for a price war at budget level, but we could lose out on high end competition with drives the technology down the prices.

Just not sure what to make of this, I think i'm disappointed

lostboysaint

The hope would be that Fox would learn how to make forks with the unparalleled Marzocchi small bump sensitivity and offer it on their own Fox branded forks - even if they use continue to use the Marzocchi brand name as a low to mid-range offering.

Herdwick

This is one of the many marketing tricks corporations do to control the market, what ever you buy, cheap/marzocchi or plain crap/fox they get their fair share of profit, It's not bad nor good
this is the way market work, if you blow up your financials the opponent buys you out to get you out of their way and focusing on a different target group. Lets hope marzocchi will hold on on their way making forks

rockmonkeysc

Things will have to change at Marzocchi, if they were doing things right they wouldn't have gone bust.
Their forks were very good but I think Fox forks are better quality and work better so it makes sense to keep Marzocchi as a separate brand to compete against X Fusion and Suntour in the budget but quality market and keep Fox as the high end brand. Maybe they could drop the bottom end Fox forks.
I'm fairly certain Marzocchi will be kept as a separate brand and not re-badged as Fox, that would make no sense at all.

The Rookie

I'd agree, and I think we will soon see the last of the little loved budget Fox Evo forks!

rockmonkeysc

[url=http://www.bikeradar.com/forums/viewtopic.php?p=19729069#p19729069]The Rookie[/url] wrote:

I'd agree, and I think we will soon see the last of the little loved budget Fox Evo forks!

It's about bloody time.