Fox Racing Shox buy Easton & Raceface

RockmonkeySC

Not sure if this is good or not.
http://m.pinkbike.com/news/fox-race-fac ... -2014.html

paul.skibum

I know what you mean.

supersonic

Kashima bars!

The Rookie

With some push on grips you'd think you already had Kashima bars!

RockmonkeySC

supersonic wrote:

Kashima bars!

I already got them! Raceface Atlas in Kash Money Gold :-)

kester

its good for fox, unsure about anybody else. seems strange that RaceFace only bought Easton in April and have been bought out so quickly, also $30mil seems cheap to buy them out as R.F/Easton had combined sales of $23mil and around $4mil profit pre-tax according to the PB link you posted.

why is it good for fox? Well when R.F bought Easton in April "Under Tutton, Easton Cycling will invest in an R&D Service Center, based in California" (http://www.pinkbike.com/news/race-face- ... -2014.html) which is were I think fox also build/assembles their forks/shocks (can anyone confirm this??)

Also RaceFace have their own in-house carbon fibre factory in Canada.
http://www.silverfish-uk.com/NewsDetail ... erumor-com

basically I think fox are about to start looking into making carbon fibre suspension forks / shocks as its about the only major place in cycling terms that hasn't been looked into. The cost of that for fox is probably cheaper to buy a company that has all these resources inplace to do this all for them rather than:
A - build a new factory in the US, employ staff etc
B - outsource to Asia and pay shipping costs etc

also if the carbon forks/shock don't pan out they can fall back on the revenue from the components that R.F/Easton do already for profits

benpinnick

Carbon forks and Shocks have been around for 2 decades. I reckon they could make them if they wanted to.

RockmonkeySC

Carbon forks are nothing new. There are several rigid and suspension forks available in carbon.

The Rookie

Looks like an attempt to look at using the Shimano/SRAM model of selling as many components in a bundle as possible to go on the same bike.

Dick Scruttock

The Rookie wrote:

Looks like an attempt to look at using the Shimano/SRAM model of selling as many components in a bundle as possible to go on the same bike.

^I'd say thats on the money. They will be able to leverage brands into using Fox suspension, either Race Face or Easton finishing kit and Race Face cranks.