A Good Saddle?

So I just bought myself a 2014 Trek Madone 2.3. The bike is absolutely fantastic, apart from one thing... The saddle. Its like sitting on a brick and so uncomfortable. I've been looking at Fizik saddles etc.
Could you recommend me a good saddle?
Could you recommend me a good saddle?
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I have a charge scoop which is very comfortable and a very similar shape to the fizik aliante. £35 for the steel rail version.
Goes for arounf £90-100 but best price I found is £60 here .. http://www.westbrookcycles.co.uk/selle- ... tAodpiUAhA
As others have said however its a personal thing.
The Charge Spoon is a cheap one for trying out, which may or may not suit you. ? It didn't suit me, neither did a Selle Italia SLR, or a Fizik Antares, or a ... well, you get the picture .. A good place to start would be the Fiziks, though