What wheels to upgrade, premade or custom

Hello,
I have just treated myself to a Giant Anthem X 3 29er. I asked my lbs when I bought it what one of the best upgrades are and he said wheels are a really good upgrade and you will notice lots of difference.
So I am looking at spending around £500 and was looking at Mavic's just bcos I had read good reviews about some. But then my friend is a pro cyclist and he mentioned about getting some hand built.
So hand built means I pick for example some hope hubs and ztr rims and gets shop to build them for me is that right? Is there a major difference from doing that to just buying a pre made pair from Mavic. He mentioned that pre made ones can be expensive if u break them.
Thanks
I have just treated myself to a Giant Anthem X 3 29er. I asked my lbs when I bought it what one of the best upgrades are and he said wheels are a really good upgrade and you will notice lots of difference.
So I am looking at spending around £500 and was looking at Mavic's just bcos I had read good reviews about some. But then my friend is a pro cyclist and he mentioned about getting some hand built.
So hand built means I pick for example some hope hubs and ztr rims and gets shop to build them for me is that right? Is there a major difference from doing that to just buying a pre made pair from Mavic. He mentioned that pre made ones can be expensive if u break them.
Thanks
2015 Stanton Switchback
1993 Kona Lavadome
1993 Kona Lavadome
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Thanks for the help
1993 Kona Lavadome
retired 9.6kg Carrera Kraken
The Carrera Hardtail combined thread - come on all you Carrera's!
The Sons Scott Genius RC20 build
I'm going for American Classic hubs,DT swiss supercomp spokes with ZTR crest rims. I also wanted to upgrade my rear cassette to an XT one which he is going to get in and fit for me.
Just got to wait a few weeks till I have been paid.
1993 Kona Lavadome
I'd second that. And strangely, I went for exactly the same set-up when I bought my wheels from them almost 2 years ago.
Good choice, nice and light!
I've got the same but 26" and from JRA too, you'll save loads of weight where it's important.
My freehub broke in the 1st year, JRA picked it up, fixed and sent back all FOC.
Excellent service from them.
That's great that they repaired your hub for free. I have heard nothing but good comments about them.
1993 Kona Lavadome
- @ddraver