Pinarello what have they done??
wellbeloved747
Posts: 406
OPEN DISCUSSION
I have just found out that Halfords now stock Pinarello, i presume this has been for 2013.
I was wondering what effect people think this will have on the company (Pinarello). i use Boardman for example.
When Halfords stocked their bikes they were nobody with only a famous name, now they are good bikes and through Halfords people now recognise them, but at the start Boardman bikes were nothing and had nothing to loose.
On the other hand Pinarello are a well established company with great history and currently a big reputation, do you think they will ruin this by selling in Halfords or make Pinarello bikes available to the masses and become a company like specialised??
I have just found out that Halfords now stock Pinarello, i presume this has been for 2013.
I was wondering what effect people think this will have on the company (Pinarello). i use Boardman for example.
When Halfords stocked their bikes they were nobody with only a famous name, now they are good bikes and through Halfords people now recognise them, but at the start Boardman bikes were nothing and had nothing to loose.
On the other hand Pinarello are a well established company with great history and currently a big reputation, do you think they will ruin this by selling in Halfords or make Pinarello bikes available to the masses and become a company like specialised??
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Comments
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Boardman bikes are great bikes, but they are given a bad name (rightly so) because they're sold in Halfords. If some guy thinks "I want one of those fancy road bikes", he's going to go to Halfords and get himself a Boardman.
Pinarello are a well-known (within the cycling world) brand that supplies many professional teams. Now, the guy that wants a fancy road bike is going to get a Pinarello. Therefore, everyone who's spent a lot of money on a Dogma (and is an experienced cyclist) is going to look like the guy that went to Halfords.
Rant over.
Road - Dolan Preffisio
MTB - On-One Inbred
I have no idea what's going on here.0 -
I see the problem that people will fall into that mistake of being duped into thinking they are being sold the bike Wiggo won the tour de France on. Its a marketing ploy plain and simple. some like us see though it. Many wont!!!0
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How very dare Pinarello try to sell more bikes, by selling them through the biggest bike chainstore in the UK.0
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I remember reading about this at the tail end of last year. It does seem a bit like selling Ferraris at the local Jet filling station but there are a couple of very important differences in my view.
Firstly, most people could never dream of buying a Ferrari so there is a fairly low limit to the number of cars that can be sold. In Pinarello's case, all the recent publicity with the association with Sky means there are a lot of people who would like to buy a Pinarello and could just about afford to. Given the right circumstances, Pinarello may be able to sell a lot of bikes.
Secondly, Ferrari has too much to lose in tarnishing its 84 year old brand. Pinarello will never become the brand that Ferrari is so they may as well make hay while the sun shines and shift a lot of bikes, even if it they have to use Halfords to do it.
Only time will tell whether it was the right choice.0 -
A number of years ago a model car company called HPI decided to go from local shops to selling in halfords. They had an ok name beforehand. But then halfords orders took priority over local shops, halfords decided to discount regularly, so the local shops dropped the brand. Halfords messed them around, then realised it wasn't working as a venture and pulled out. HPI basically went bust. Hope pinarello do better dealing with with halfords' buying department.0
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declan1 wrote:Boardman bikes are great bikes, but they are given a bad name (rightly so) because they're sold in Halfords. If some guy thinks "I want one of those fancy road bikes", he's going to go to Halfords and get himself a Boardman.
Couldn't agree more0 -
I believe that may be a reason that people think they can buy the bike wiggins won the TDF on, however halfords are only stocking the lower end bikes that Pinarello sell and you can blame them for wanting to sell more bike and make more money.0
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http://www.bikeradar.com/news/article/h ... nge-36608/
This confirms that the average man wont be able to walk in and buy a dogma, but stocking 3 stores with Pinarello mechanics seems a bit much, however it may improve their reputation. I want a Pinarello mechanic in my local Halfords.0 -
Confused by the phrase 'Pinarello mechanic' - given that Pinarello only produce the frames and the rest is fairly standard finishing kit, what exactly is unique about a 'Pinarello mechanic'..??0
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"Pinarello Trained" but they are a frame manufacturer not a cytec trainer so i don't really get it.0
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The widespread availability of Chinarello knock offs has done far more to damage Pinarello as a 'premium' brand than selling bikes in Halfords.0
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It'll be interesting to see what happens to the upper end Dogma sales at LBS's, my guess is that those sales will drop off considerably.0
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Omar Little wrote:The widespread availability of Chinarello knock offs has done far more to damage Pinarello as a 'premium' brand than selling bikes in Halfords.
I disagree because if you look you can get a carbon knock of of any frame although i will agree in saying that they are the most common "knock-off".0 -
Trying to make more money. Shoot them, how dare they do such a thing :shock:
They're not stupid. Only selected stores will be stocking the bikes and staff will be trained to a good standard, probably to standards Pinarello have requested, (including customer service procedures etc, similar to which they have in place for Boardman bikes).
IIRC you can order them from Halfords' website?0 -
declan1 wrote:Boardman bikes are great bikes, but they are given a bad name (rightly so) because they're sold in Therefore, everyone who's spent a lot of money on a Dogma (and is an experienced cyclist) is going to look like the guy that went to Halfords.
Rant over.
What does it matter? I mean do you really care what the untrained eye thinks of you. All those who are in the know will see the bike your riding, what your wearing and how your riding to know that your not just 'some guy' that went to Halfords.
Stop being such a snob and dont worry about what other people think about you. Does it really matter what everyone else thinks?0 -
I'm quite long in the tooth, but I can remember that little known brand that was sold by Halfords..........
um I'll get there!!!! I will remember it
Oh Yes "Specialized"
What ever happened to them????0 -
SoloSuperia wrote:I'm quite long in the tooth, but I can remember that little known brand that was sold by Halfords..........
um I'll get there!!!! I will remember it
Oh Yes "Specialized"
What ever happened to them????
When was this? I don't recall Specialized ever being sold in Halfords.0 -
why would a brand not want to be sold widespread in a nations number 1 cycling outlet???
it seems the majority of cyclists are so concerned with what other people think than what they actually think themselves. no doubt the same people that turn there noses up at the well valued kit that both aldi and lidle periodically have on sale. if I want to ride a pinarello, boardman or even a carerra i will. its my choice and mine alone. i couldnt care less about the cafe stop and all the up there own arses cycling snobs there. maybe pinarello have too much faith in the english cycling community going by the reaction on these threads. i started road cycling exactly a year ago and have to say i got a better reception playing at posh golf clubs as a 115kg skin head doorman lookalike. thank god with the cycling boom they will be more newbies like me than "experienced cyclists". just hope they dont all convert too soon.0 -
Match made in heaven, can't wait to see the posts about headsets.0
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seems like a lot of fuss about nothing. If Pinarello think they'll sell more bikes this way then whats wrong?
Cycling has become worse than golf for brand snobbery. Surely getting more people out on bikes in general is more important than the status of few posers who think their bike has been "de-valued" in some way.0 -
Beatmaker wrote:SoloSuperia wrote:I'm quite long in the tooth, but I can remember that little known brand that was sold by Halfords..........
um I'll get there!!!! I will remember it
Oh Yes "Specialized"
What ever happened to them????
When was this? I don't recall Specialized ever being sold in Halfords.
If it's this from 2004 then it wasn't endorsed by the big S
http://www.bikebiz.com/news/read/specia ... ords/023140 -
SeeFarr wrote:declan1 wrote:Boardman bikes are great bikes, but they are given a bad name (rightly so) because they're sold in Therefore, everyone who's spent a lot of money on a Dogma (and is an experienced cyclist) is going to look like the guy that went to Halfords.
Rant over.
What does it matter? I mean do you really care what the untrained eye thinks of you. All those who are in the know will see the bike your riding, what your wearing and how your riding to know that your not just 'some guy' that went to Halfords.
Stop being such a snob and dont worry about what other people think about you. Does it really matter what everyone else thinks?
I'm not in any way being a 'snob'. I ride around in old Lidl kit. My longs have been cut off at the bottom because the zip broke. My jacket is from a charity shop and my bike is an old pile of parts.
Road - Dolan Preffisio
MTB - On-One Inbred
I have no idea what's going on here.0 -
SeeFarr wrote:declan1 wrote:Boardman bikes are great bikes, but they are given a bad name (rightly so) because they're sold in Therefore, everyone who's spent a lot of money on a Dogma (and is an experienced cyclist) is going to look like the guy that went to Halfords.
Rant over.
What does it matter? I mean do you really care what the untrained eye thinks of you. All those who are in the know will see the bike your riding, what your wearing and how your riding to know that your not just 'some guy' that went to Halfords.
Stop being such a snob and dont worry about what other people think about you. Does it really matter what everyone else thinks?
Bet you'd be gutted if you'd spent 8 grand on a Dogma!0 -
Arthur Scrimshaw wrote:Beatmaker wrote:SoloSuperia wrote:I'm quite long in the tooth, but I can remember that little known brand that was sold by Halfords..........
um I'll get there!!!! I will remember it
Oh Yes "Specialized"
What ever happened to them????
When was this? I don't recall Specialized ever being sold in Halfords.
If it's this from 2004 then it wasn't endorsed by the big S
http://www.bikebiz.com/news/read/specia ... ords/02314
I didn't realise the above in 2004, but I think my recollection is from earlier.....Early to mid 90's at a guess.
Or even earlier.
Saying that, I could be suffering from false memory syndrome.....
Have I told about the time I led the Tour!0 -
End of the day, If it gets more people into cycling (Not sure many people who already do will fall for this) Then is it not a good thing?0
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excuse my ignorance*, oh go on, but are these exclusive models unavailable elsewhere or level playing field models, if so are they cheaper from Halfords so will sell more, or creating a new demand/market?
*Don't know nuffin about Halfords, only what I read on here
my isetta is a 300cc bike0 -
Isn't a big difference here that the Halfords Boardmans can only be bought from Halfrauds, but Pinerellos (I assume) can still be bought elsewhere.
Why would anyone buy a nice bike from Halfords if they can get it in a half decent bike shop?
Only two reasons I can think of are A/Discount and B/Some people feel intimidated by LBS.
Not sure what they will do with discounts, but if it gets more people buying decent bikes, I am all for it.
I don't think its good for the brand, but thats their problem.
I would have no problem having an 8 grand Dogma just because Halfords sell the cheap models.0 -
This thread highlights everything that is wrong with cycling. It should be about being outdoors, active and the freedom to cover good distances using only your own legs. Instead it's just a fashion/fad all about brands, equipment and who has the most cash to show off.0
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barrowmatt wrote:This thread highlights everything that is wrong with cycling. It should be about being outdoors, active and the freedom to cover good distances using only your own legs. Instead it's just a fashion/fad all about brands, equipment and who has the most cash to show off.
I think you will find thats called running. Cycling requires a bike!
This thread is about one brand being sold at one shop and nothing really to do with cash and showing off.
Do you not think people can/should be outdoors/active and go long distances on nice kit then?
I find it a lot easier and more enjoyable. Its just that nice kit costs more cash.
What is it with people having a go at others for spending money on their hobby?
I can think of worse things to do with the money, and at the end of the day its theirs to do what they want with!0
