New Range Rover Bike

Kaise

http://www.autoevolution.com/news/range ... 32225.html

looks to be running a full ultegra set up, not a bad looking machine

morstar

Brand identity is king in 2011.

I'll bet they shift a few units too.

Monkeypump

Hmmm... mixed feelings...

It doesn't look bad, but it's just a reasonable carbon frame with decent (but certainly not exotic) components. The decals are clumsy and look rather cheap. I'm sure it's a perfectly reasonable bike, but nothing more than that.

However, it's a roadbike that is described as an accessory by it's designer, made by an off-road car company who make the very expensive Evoque.

I suspect it's better described as a plaything that will be bought and then left untouched in the garage. Any serious cyclist who also buys an Evoque (two categories I can only wish to be in!) is likely to already have a proper bike (or indeed several).

Pointless marketing tool? I think so, and it's been done many times before.

Kaise

yeah the graphics didnt exactly appeal IMHO but i suppose it all depends on the price they put it at.

i reckon though being along the evoque line, it'll cost a mortgage!

shm_uk

As a 'concept bike', there doesn't appear to be anything particularly different or ground-breaking about it... other than some reference to F1-derived c/f tech (but isn't this sort of thing already done by 'proper' bike manufacturers already?

JD_76

Weight is two tons and after 6 months the steering box will go :-p

Steve GT

Would not be seen dead on a bike that is named after a fcking Chelsea tractor.

Smokin Joe

As soon as I got to "Concept Bike" I lost the will to live and stopped reading. Aimed squarely at luvvies.

Ollieda

Steve GT wrote:

Would not be seen dead on a bike that is named after a fcking Chelsea tractor.

Thats good because as far as I know there isn't a bike named after Discoverys

I think the decals are good, it's basically a straight cut from a range rover, if you put the name in squiggly writing it would loose the RR feel to it.

Still prefer the land rover mountain bikes in orange G4 set up!

*AL*

I wonder if Overfinch will give it a work over ?

shouldbeinbed

meh

would only be worth it for the look on someones face after you've offered them a lift home in your brand new range rover

kev77

alot of other bike manufacturers details going into that frame me thinks.

Essex Man

It has an "oversized handlebar stem". Pushing the boundaries or what.

treusi57

Four wheel drive? If so it'll be good for CX.

pottssteve

I like it, especially because, and I quote, "Design wise, the steering components and frame are color-matched."

I'll have 3.

solsurf

JD_76 wrote:

Weight is two tons and after 6 months the steering box will go :-p

very true

solsurf

Are there any car makers that actually make bikes?

Ollieda

wonder how many footballers and the like will buy them to match their cars as the "cycling bug" grows

Yossie

Are there any car makers that actually make bikes?

Peugeot. If you can call them cars ........

JD_76

Yossie wrote:

Are there any car makers that actually make bikes?

Peugeot. If you can call them cars ........

No you cant...

cougie

Nap D is gonna be pissed - they havent even put it in the big ring before taking pics.

giant_man

Pile of rubbish, like their cars.

Alain Quay

Yes - I need a Range Rover bicycle to get to those boutique wineries, as well as those steep shopping mall carparks.

I think it is clever marketing, because let's face it: Range Rovers and bicycles are
the antithesis of each other. Such a move is mainly about impressions, to make Range Rover more human, as well as progressive. They must have lost a lot of sales in recent years due to the vehicles being regarded as gauche climate killers. This attempts to
build a bridge. But they also look ok.

Watch out for Range Rover cyclists cutting you up on your cycle commute, whilst on their mobile.

unixnerd

One thing James May said which I agree with is that only Peugeot has any business making bikes. I had a five speed Peugeot as a kid and it was my pride and joy. I recently saw a nice kind of retro racer they did with a brooks saddle and leather bar tape, it looked the part and I'd not be ashamed to be seen on one. Price was reasonable too.

That said I saw a Porsche carbon race bike that was jaw droppingly nice for about 3-4k. BMW does a fairly big range of bikes and they've a least put a bit of thought into the design, but they're stupidly expensive for what you get. Maybe you get a free one with a new X5? I know Kia used to give away free bikes with their people carriers.

AndyF16

Essex Man wrote:

It has an "oversized handlebar stem". Pushing the boundaries or what.

yes but to their target audience that'll sound dead groundbreaking

Don't see the point myself, what next - Cannondale buying cheapish generic motorcars from a far east manufacturer and badging them up? :?

dodgy

MAMILs will be queuing up.