It doesn't look bad, but it's just a reasonable carbon frame with decent (but certainly not exotic) components. The decals are clumsy and look rather cheap. I'm sure it's a perfectly reasonable bike, but nothing more than that.
However, it's a roadbike that is described as an accessory by it's designer, made by an off-road car company who make the very expensive Evoque.
I suspect it's better described as a plaything that will be bought and then left untouched in the garage. Any serious cyclist who also buys an Evoque (two categories I can only wish to be in!) is likely to already have a proper bike (or indeed several).
Pointless marketing tool? I think so, and it's been done many times before.
As a 'concept bike', there doesn't appear to be anything particularly different or ground-breaking about it... other than some reference to F1-derived c/f tech (but isn't this sort of thing already done by 'proper' bike manufacturers already?
Would not be seen dead on a bike that is named after a fcking Chelsea tractor.
Thats good because as far as I know there isn't a bike named after Discoverys
I think the decals are good, it's basically a straight cut from a range rover, if you put the name in squiggly writing it would loose the RR feel to it.
Still prefer the land rover mountain bikes in orange G4 set up!
Yes - I need a Range Rover bicycle to get to those boutique wineries, as well as those steep shopping mall carparks.
I think it is clever marketing, because let's face it: Range Rovers and bicycles are
the antithesis of each other. Such a move is mainly about impressions, to make Range Rover more human, as well as progressive. They must have lost a lot of sales in recent years due to the vehicles being regarded as gauche climate killers. This attempts to
build a bridge. But they also look ok.
Watch out for Range Rover cyclists cutting you up on your cycle commute, whilst on their mobile.
One thing James May said which I agree with is that only Peugeot has any business making bikes. I had a five speed Peugeot as a kid and it was my pride and joy. I recently saw a nice kind of retro racer they did with a brooks saddle and leather bar tape, it looked the part and I'd not be ashamed to be seen on one. Price was reasonable too.
That said I saw a Porsche carbon race bike that was jaw droppingly nice for about 3-4k. BMW does a fairly big range of bikes and they've a least put a bit of thought into the design, but they're stupidly expensive for what you get. Maybe you get a free one with a new X5? I know Kia used to give away free bikes with their people carriers.
http://www.strathspey.co.uk - Quality Binoculars at a Sensible Price.
Specialized Roubaix SL3 Expert 2012, Cannondale CAAD5,
Marin Mount Vision (1997), Edinburgh Country tourer, 3 cats!
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I'll bet they shift a few units too.
It doesn't look bad, but it's just a reasonable carbon frame with decent (but certainly not exotic) components. The decals are clumsy and look rather cheap. I'm sure it's a perfectly reasonable bike, but nothing more than that.
However, it's a roadbike that is described as an accessory by it's designer, made by an off-road car company who make the very expensive Evoque.
I suspect it's better described as a plaything that will be bought and then left untouched in the garage. Any serious cyclist who also buys an Evoque (two categories I can only wish to be in!) is likely to already have a proper bike (or indeed several).
Pointless marketing tool? I think so, and it's been done many times before.
i reckon though being along the evoque line, it'll cost a mortgage!
:twisted: Spesh Demo 8 II
My Bikes.
Thats good because as far as I know there isn't a bike named after Discoverys
I think the decals are good, it's basically a straight cut from a range rover, if you put the name in squiggly writing it would loose the RR feel to it.
Still prefer the land rover mountain bikes in orange G4 set up!
would only be worth it for the look on someones face after you've offered them a lift home in your brand new range rover
I'll have 3.
Peugeot. If you can call them cars ........
No you cant...
I think it is clever marketing, because let's face it: Range Rovers and bicycles are
the antithesis of each other. Such a move is mainly about impressions, to make Range Rover more human, as well as progressive. They must have lost a lot of sales in recent years due to the vehicles being regarded as gauche climate killers. This attempts to
build a bridge. But they also look ok.
Watch out for Range Rover cyclists cutting you up on your cycle commute, whilst on their mobile.
That said I saw a Porsche carbon race bike that was jaw droppingly nice for about 3-4k. BMW does a fairly big range of bikes and they've a least put a bit of thought into the design, but they're stupidly expensive for what you get. Maybe you get a free one with a new X5? I know Kia used to give away free bikes with their people carriers.
Specialized Roubaix SL3 Expert 2012, Cannondale CAAD5,
Marin Mount Vision (1997), Edinburgh Country tourer, 3 cats!
Don't see the point myself, what next - Cannondale buying cheapish generic motorcars from a far east manufacturer and badging them up? :?
2011 Enigma Echo 57cm in naked Ti
2009 Orange G2 19" in, erm orange