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Is it pronounced SRAM or S-RAM?

DroopsDroops Posts: 204
edited May 2009 in Road beginners
I've always thought it was simply SRAM, just like TRAM or CRAM, but I recently heard someone pronouncing it as ESS-RAM.
Anyone got the definitive answer?

Posts

  • PokerfacePokerface Posts: 7,960
    Actually I believe it's pronounced SHRAM..
  • prawnyprawny Posts: 5,426
    I heard that but it makes you sound drunk :)

    More importantly how do you pronounce Orbea? :?
    Saracen Tenet 3 - 2015 - Dead - Replaced with a Hack Frame
    Voodoo Bizango - 2014 - Dead - Hit by a car
    Vitus Sentier VRS - 2017
  • Agent57Agent57 Posts: 2,300
    SRAM, like tram.

    http://www.sram.com/en/service/sram/faq.php

    Q.What does SRAM mean?

    A.SRAM is the conglomeration of our founder's names, Scott, Ray and sAM. The initials provided a simple way to come up with a corporate name that could be trademarked and directly translated into languages other than English. It is not pronounced S-RAM, SchRAM, or SkRAM. Just SRAM.
    MTB commuter / 531c commuter / CR1 Team 2009 / RockHopper Pro Disc / 10 mile PB: 25:52 (Jun 2014)
  • AnonymousAnonymous Posts: 79,667
    According to the guys at Sram it's pronounced Sram. It's an amalagmation of the founders' names.

    Here is a promotional video produced for them that says Sram...

    http://www.youtube.com/watch?v=RUYoXvLHshQ
  • PokerfacePokerface Posts: 7,960
    prawny wrote:
    I heard that but it makes you sound drunk :)

    More importantly how do you pronounce Orbea? :?

    OR-BAY-YA is how I've heard it.

    Seems Sram is pronounced Sram. But every retailer, supplier and bike shop seems to pronounce it Schram. Go figure.
  • PokerfacePokerface Posts: 7,960
    prawny wrote:
    I heard that but it makes you sound drunk :)

    More importantly how do you pronounce Orbea? :?

    OR-BAY-YA is how I've heard it.

    Seems Sram is pronounced Sram. But every retailer, supplier and bike shop seems to pronounce it Schram. Go figure.
  • avoidingmyphdavoidingmyphd Posts: 1,154
    so we've established that sram is pronounced sram.

    great. so how do you pronounce sram?
  • PokerfacePokerface Posts: 7,960
    NapoleonD wrote:
    According to the guys at Sram it's pronounced Sram. It's an amalagmation of the founders' names.

    Here is a promotional video produced for them that says Sram...

    http://www.youtube.com/watch?v=RUYoXvLHshQ

    That video was perfect! Finally found out how to adjust the reach on my levers! Even the LBS couldn't do it.
  • PokerfacePokerface Posts: 7,960
    so we've established that sram is pronounced sram.

    great. so how do you pronounce sram?

    You pronounce it - 'sram'. :)


    Like cram or tram or dram. But with an 's' at the beginning instead.
  • giant_mangiant_man Posts: 6,878
    Ok so another one for you:

    Spiuk

    cos I ain't got a clue have to say.
  • DroopsDroops Posts: 204
    Posted: Thu May 7, 2009 10:39 am Post subject:


    Ok so another one for you:

    Spiuk

    Spiuk is simply a contraction of "It's puke"
  • RuddRudd Posts: 264
    always wondered about Bianchi............. is it Be-an-chi ( with a soft c) or Be-an-key (hard c) - ive heard both versions
  • DroopsDroops Posts: 204
    Good one,Rudd.
    I recently asked my Italian colleague about this one and he was emphatic that it is Bee An Key.
  • smegurmumsmegurmum Posts: 181
    always wondered about the campag groupset Veloce.
    ive been told its prenounced Vel-o-che however i still here it pronounced Vel-oi-se
    Genesis Altitude
    BMC Team Machine
  • AnonymousAnonymous Posts: 79,667
    Velo-chee.
  • AnonymousAnonymous Posts: 79,667
    I remember hearing about some fool who was a total poser who worked in a bike shop in the US who pronounced Dura Ace, now get this, "Jur - Archie"

    Ohhh dear.
  • gabriel959gabriel959 Posts: 4,227
    Thats why Spanish phonetics are so great - no confussion on how to pronounce words.

    Orbea for English people that are trying to say it in Spanish should be:

    Or-ba-ya

    Spiuk should be something similar to what someone said

    "s-puke"
    x-x-x-x-x-x-x-x
    Commuting / Winter rides - Jamis Renegade Expert
    Pootling / Offroad - All-City Macho Man Disc
    Fast rides Cannondale SuperSix Ultegra
  • FOADFOAD Posts: 318
    Spiuk is pronounced "spook" as in a ghost. The UK distributor is a mate of my neighbour's so I think my neighbour is reliable on this one (and wearing censored loads of free Spiuk kit!).
  • prawnyprawny Posts: 5,426
    Cheers Chaps, now I can ask for another pair of bibs :D
    Saracen Tenet 3 - 2015 - Dead - Replaced with a Hack Frame
    Voodoo Bizango - 2014 - Dead - Hit by a car
    Vitus Sentier VRS - 2017
  • gabriel959gabriel959 Posts: 4,227
    FOAD wrote:
    Spiuk is pronounced "spook" as in a ghost. The UK distributor is a mate of my neighbour's so I think my neighbour is reliable on this one (and wearing shoot loads of free Spiuk kit!).

    Not sure about that - never heard it that way when I was in Spain :)
    x-x-x-x-x-x-x-x
    Commuting / Winter rides - Jamis Renegade Expert
    Pootling / Offroad - All-City Macho Man Disc
    Fast rides Cannondale SuperSix Ultegra
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