Madone v Planet X self build?

I am looking at a self build v off the shelf for doing Sportive rides.
Currently considering Trek Madone 4.7 at £1300
Frame Trek TCT Carbon
Stays Trek TCT Carbon w/repl hangr
Fork Bontrager Race Lite, carbon w/E2 aluminum steerer; SpeedTrap compatible
Headset Aheadset w/cartridge bearings, integrated, sealed, alloy
Chainset Shimano Ultegra 50/34 or 52/39/30
Bottom Bracket Shimano Ultegra
Front Derailleur Shimano Ultegra
Rear Derailleur Shimano Ultegra
Shifters Shimano Ultegra 10spd STI
Cassette/Freewheel Shimano 105 11-25 or 12-27 (triple), 10 speed
Wheels Bontrager Race
Hubs Bontrager Race
Rim Bontrager Race
Tyre Bontrager Race X Lite, 700x23c, folding
Front Brake Shimano Ultegra
Rear Brake Shimano Ultegra
Brake Levers Shimano Ultegra STI, 10 speed
Or a Planet x self build £1300
SL Pro carbon Road Frame
SRAM Rival 2009 Groupset
Fulcrum 3 wheels
Finishing kit
Can't make my mind up about this so wanted to get some opinions. Over to you lot
Currently considering Trek Madone 4.7 at £1300
Frame Trek TCT Carbon
Stays Trek TCT Carbon w/repl hangr
Fork Bontrager Race Lite, carbon w/E2 aluminum steerer; SpeedTrap compatible
Headset Aheadset w/cartridge bearings, integrated, sealed, alloy
Chainset Shimano Ultegra 50/34 or 52/39/30
Bottom Bracket Shimano Ultegra
Front Derailleur Shimano Ultegra
Rear Derailleur Shimano Ultegra
Shifters Shimano Ultegra 10spd STI
Cassette/Freewheel Shimano 105 11-25 or 12-27 (triple), 10 speed
Wheels Bontrager Race
Hubs Bontrager Race
Rim Bontrager Race
Tyre Bontrager Race X Lite, 700x23c, folding
Front Brake Shimano Ultegra
Rear Brake Shimano Ultegra
Brake Levers Shimano Ultegra STI, 10 speed
Or a Planet x self build £1300
SL Pro carbon Road Frame
SRAM Rival 2009 Groupset
Fulcrum 3 wheels
Finishing kit
Can't make my mind up about this so wanted to get some opinions. Over to you lot

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But what it may come down to is - do you want Sram Rival or do you want Ultegra?
That said, there's nowt wrong with the Planet X and (I've not used Rival but I have Red and Ultegra) I think the Rival is a better group (if it shifts as well as claimed)...
I'd also prefer Fulcrum 3s and Rival too.
So the P-X gets my vote.
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The Planet X is a good value for money frameset/bike, but I'd personally go for the Trek. I don't think many companies can rival the engineering departments of the big players like Trek or Specialized, even though the 4.7 is not one of the USA made frames I'm sure it can't be a world apart from my bike.
I'd buy the Trek and upgrade the parts over time, starting with the wheelset!!
1399 pounds unbuilt - full dura ace 7800 group (cassette / chain / bb / chainset / f mech / r mech / brakes) ,
1499 built
Going live Weds , if you want one dont wait too long .
The treks a nice bike , though a couple cheeky cuts on the spec - 105 cassette , and an alloy steerer on the fork .
Specialized Allez Sport
You can put Dura Ace on to any frame, it doesn't make it a better bike.
The spec is as it is, the cost is in the frame and forks, the rest of the components are specified to meet a build cost to maintain a certain margin.
You are paying for monster R&D costs that produce fantastic bikes with superb finish quality. Astana will be paying the salary for those boys.
I think it's worth having a dealer network that you can walk in to and speak face to face without the potential inconvenience of mail order, things like test rides and after sales assistance are a big plus.
Don't let a "stack em' high, sell em' cheap" sale make you jump in to buying a bike!!! As far as I'm aware the Planet X and the Trek have different geometries, also Trek make more in between sizes (as do Specialized) to help get the right fit without changing the finishing kit.
I think you will find the top boys are getting more than a payslip from Astana. Be under no illusion that they ride Trek just because they think it is the best bike....
Specialized Allez Sport
I've never said or even alluded to that.
You would not believe how many brands and different bikes I looked at and tried before I bought what I have now.
Over the last 13 years I've worked in both the cycle trade and within an engineering design department. My assumptions are made based upon experience, not because I've bought in to a particular brand.
2008 Wilier Izoard