Cycledelik

Has anyone heard of Cycledelik? I picked up a leaflet at a 'green' event in Hammersmith a few weeks back. They do a mobile repair service, not too sure about prices as I've done most repairs myself or taken them to Holdsworths but I got told last week that there is a 1-2 week back log on repairs. I need a rear wheel truing and Cycledelik are charging 9.99. I've never had a wheel trued before (well I've never had to pay for one) so not sure if it's a good price.