Bespoke Cycling goes into administration

in Road general
Just found out that Bespoke Cycling near Gresham Street, in the City, has gone into admin.
One of the few purveyors of Parlee hand built bikes in the UK.
One of the few purveyors of Parlee hand built bikes in the UK.
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It was 7 years ago, mind you. But style over substance is the phrase that springs to mind.
It is the place that gave me a bike fit within mm of my current bike, except for the cleat position resulting in pain, and which steered me away from the Eriksen they advertised at the time because of a 6 month wait list that didn't exist, towards the Moots they advertised at the time, then got the order wrong.
They also turned someone away with a puncture while I was there because they didn't have an appointment. I didn't feel like an exclusive customer, standing there with my exclusive appointment, I felt like a c'unt.
On the plus side I now own an Eriksen from the man himself.
I’m pretty keen on cycling and I’ve worked within 200m of that shop for 5 years now and I’ve only been in twice.
It wasn't really a bike shop. It was more of a lifesytle bicycle accessory outfitters, for people who wanted to make the major decision of buying the best bicycle, but don't know enough about bicycles to make any other decisions for themselves.
This is a fairly small target market, and overlaps largely with people who also buy Aston Martins.
You don't like to see people lose their jobs, and with some sensible re-positioning to make it a high end bike shop that people feel welcome popping in to for a drool at the bike porn, it might re-emerge, and survive the periods between superbike purchases by selling handlebars to drop ins at 20% more than wiggle.
Unusually the website is still up with no reference to administration……might be subject to a pre pack in the new year. Not sure how the big bike brands, distributors or current landlord would support the new entity if that’s the case.
Desmond Tutu
I am not sure. You have no chance.
Cycling bankers are no longer a thing, clearly, they've probably found another fad...
Can't be doing with snooty* people.
*Bloody typo earlier! 🤣
I am not sure. You have no chance.
in they're acting like a moujee call them a moujee and walk out and spend your money elsewhere.
sounds like this place was good at employing moujees.
I think he got some big investors as the cycling boom took off which is why it suddenly grew to several shops in very pricey areas of real estate.
I guess that is why they went after the high value customers, bills needed to be paid. As above though, only so many of these around and I assume a lot of people who came to cycling late on and spent a load of money on bikes didn't stick with it and never became repeat customers.
I never purchased from them but that was because they couldn't (or wouldn't perhaps) reach a price I was looking for, but to be fair all the staff I dealt with were friendly and never came across as condescending at all.