Zwift pulling its horns in

HilaryAmin

"Zwift has announced a round of staff layoffs as well as the “pausing” of its smart bike hardware plans, that were announced just a few months ago.

While the numbers of employees affected haven’t been released, the current economic climate is stated as the primary reason behind the online training giant’s decision. "

https://www.cyclingweekly.com/news/zwift-to-pause-launch-of-smart-bike-alongside-staff-lay-offs

Not surprising really now we are allowed out again and summer's on its way. I'm very grateful to Zwift for enabling me to stay fit when club runs etc were stopped. I will keep up my subs at the current level - it's quite nice to escape from traffic and potholes if I want.

dannbodge

Yeah not surprising, although they were going hard on recruiting a while ago.
I almost applied for one of the jobs, so glad I didn't now!

daniel_b

Interesting, especially when combined with Wahoo absorbing RGT.

MattFalle

Market contraction, innit.

Same happened with Peloton, same will happen with the others.

I'm keeping my subs going as normal as its just handy/easy to have: 30 mins spare, just Zwift and spin legs, avoid chores.

First.Aspect

This was not really anything to do with the core Zwift offering. They were trying to move into the wartbike/peloton space.

You'd have to say that shows they don't really understand their core market is roadies wanting to train in shit weather.

If anything they should be looking at smart trainers and the kit that simulates riding outside, but even that's a crowded space.

And making stuff is a whole different enterprise to software development, anyway.

jimmythecuckoo

Smart bike has made the market now... features heavily in their current ad campaign.