Which bike?

Hi all. New member here looking for some advice. Was planning on buying a new bike. Was leaning heavily towards a Cervelo S3. Fits me well and I wanted an aero bike. Making a big change from my current Synapse.
LBS suggested the Tarmac SL7 expert as another option though. Slightly higher price point, especially after replacing bars, but Di2 and lighter. I know it’s the brand new thing on the market and there’s lot of hype around it, but does is it stand out enough to justify the approx 500USD (+ new bars) price difference?
FYI not a racer and I live in an area with rolling hills as opposed to mountains. Looks are about the same for me for both, maybe slightly more towards Cervelo. Oh and my bike fitter did say the 75.5 degree seat tube angle on the Tarmac might be an issue (S3 is 73 degrees).
Thanks
LBS suggested the Tarmac SL7 expert as another option though. Slightly higher price point, especially after replacing bars, but Di2 and lighter. I know it’s the brand new thing on the market and there’s lot of hype around it, but does is it stand out enough to justify the approx 500USD (+ new bars) price difference?
FYI not a racer and I live in an area with rolling hills as opposed to mountains. Looks are about the same for me for both, maybe slightly more towards Cervelo. Oh and my bike fitter did say the 75.5 degree seat tube angle on the Tarmac might be an issue (S3 is 73 degrees).
Thanks
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Right it’s ultimately up to me in the end. Just wondering what other ppl would do in my situation. Can’t ride either of them unfortunately.
Just want to try something different. Go faster than my friends. Etc.
I am a big fan of Ultegra Di2 over standard Ultegra. I know its a lot of sales patter around the Tarmac being the "one bike to rule them all" but if you can afford an SL7 go for it. Whats the equivalent price point Cervelo? The S5? Maybe thats the one for you.
Nukeproof Digger Comp 2021
YT Capra Pro Race 29 2018
Genesis Tour de Fer 2018
All City Big Block SS 2020
Giant Defy Adv 1 2016
And Di2 over mechanical wins!
Equivalent price point would be the S3 Ultegra. It’s approximately 6300CAD for the S3 and 7000CAD for the SL7. The S3 Ultegra Di2 would be a big jump to 8400CAD.
I've no idea how many bikes I've bought, built, ridden, raced and sold over the 35 years I've been riding bikes properly. What I do know is I've NEVER test-ridden a bike.
If you know your physical stats etc, and know the type of bike you are looking for, and have half-a brain......there's no need to test ride. Besides, too many variables come into how a bike will "feel", pottering about on a car park or test track. Tyres, pressures, saddle, width of bars etc etc etc.
Anyway.....purely personal, but I wouldn't touch Cervelo with a bargepole, and the S3 looks hideous IMO. The only Tarmacs with a 75.5deg seat tube are the size 44/49's so guessing that must be your size then? They have graduated seat-tube angles with each size or two.
Nukeproof Digger Comp 2021
YT Capra Pro Race 29 2018
Genesis Tour de Fer 2018
All City Big Block SS 2020
Giant Defy Adv 1 2016
It is probably a better frame, certainly less common, hence the lower overall spec.
No Di2, and the prettiest
As for a test ride - only ever test ridden one bike and that was second hand. I don't see that you'll learn much from a short ride on a bike where the fit isn't dialled in and stuff like bars and saddle aren't your choice.
Perfect for rolling hill riding!
As for the OP, I would get the bike with higher spec if you think the price/value ratio is the same and other variables being more or less equal. If I buy a bike with, say, mid-level components, I don't replace with high-end stuff. My own reasoning is that you don't gain much by swapping out, say, a Record rear derailleur for a Super Record one, if the rest of the groupset is Record, if that makes any sense...
They're probably both great bikes that you'll enjoy riding and if you never actually ride the one you don't buy, you won't know if it would have been better.
Felt Z6 2012
Red Arthur Caygill steel frame
Tall....
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