Peleton advert

Moonbiker

Reminded me os charlie brooker black mirror for some reason

https://www.youtube.com/watch?v=fpw5vcjWd3c

Matthewfalle

does anyone on here use peloton?

shiznit76

more of a gimmick thing for "non cyclists" who got spin classes

rdt

Moonbiker wrote:

Reminded me of charlie brooker black mirror for some reason

"Better Is In Us"

"The better within you"

"Every day, you show up for yourselves"

"Your commitment ... keeps us working hard to provide you exactly what you need to propel your at home workout journey forward."


I love this stuff. So many ways for marketers to say "GIVE US YOUR FEKKIN' MONEY".
Ludicrous stuff, but it works!

Matthewfalle

so how does it work? centralised training bod and everyone logs in through their spin bikes/ wattbikes?

shiznit76

I suppose it would be a bit like a group ride/workout on Zwft

rdt

I meant the marketing works, hence Peloton's rapid growth...

shiznit76

rdt wrote:

I meant the marketing works, hence Peloton's rapid growth...

loads folk go to spin classes, but it'll be like the new zumba, something else will come about soon enough to take over the popularity. I don't know how popular Peloron is, I actually only saw the advert for it the other day and my wife said "is that the same as what you do" meaning zwift and have had someone at work as the same thing. I don't actually know that much about it, but just sounds like a live stream spin wok out

PhilipPirrip

The UK advert I've seen is very different. Rather than the self-congratulatory holistic pap my take is it's more targeted at those who have or intend to have gym membership but for various justifications don't or won't make best use of it.

It's also only hints at what's on offer so as to engourage people to go and find out more rather than in the US ad where they're being spoon-fed and having their egos massaged.

Matthewfalle

shiznit76 wrote:

I suppose it would be a bit like a group ride/workout on Zwft

got ya. grazie!

sloppyschleckonds

Matthewfalle wrote:

shiznit76 wrote:

I suppose it would be a bit like a group ride/workout on Zwft

got ya. grazie!

Good job plonkers, smasshedddddddddd it

lakesluddite

Have you seen the weather out of the window of 'John (or whatever his name is) from Edinburgh' in one of their TV adverts? Cloudless blue sky.

And he's indoors on a trainer. FFS.

rdt

shiznit76 wrote:

I don't know how popular Peloron is

Peloton's not really aimed at folks around these parts ("proper cyclists"), but at ~$700 million revenues this year, it's fair to say it's popular and on a growth tear.

Definitely a fad, but some fads evolve into persistent phenomena and Peloton might well achieve that. It's a sure bet that Zwift and others will look to emulate aspects of Peloton's business model because it's proving so damned successful, eg.

https://www.dcrainmaker.com/2018/08/vir ... -look.html

darkhairedlord

rdt wrote:

shiznit76 wrote:

I don't know how popular Peloron is

Peloton's not really aimed at folks around these parts ("proper cyclists"), but at ~$700 million revenues this year, it's fair to say it's popular and on a growth tear.

Definitely a fad, but some fads evolve into persistent phenomena and Peloton might well achieve that. It's a sure bet that Zwift and others will look to emulate aspects of Peloton's business model because it's proving so damned successful, eg.

https://www.dcrainmaker.com/2018/08/vir ... -look.html

I'm hoping for triple digit quarterly growth; Fill the gyms with Watt-bikes, then the next fad can come along. Hopefully there will then be a flood of used watt-bikes on ebay.

kingstongraham

LakesLuddite wrote:

Have you seen the weather out of the window of 'John (or whatever his name is) from Edinburgh' in one of their TV adverts? Cloudless blue sky.

And he's indoors on a trainer. FFS.

If he's in Edinburgh, it was probably snowing when he started, and will be raining and blowing a gale when he's finished.

barongreenback

I read the original American review a while ago and my understanding is that to get full functionality out of the bike you need to maintain your subscription otherwise you are left with largely a dumb trainer with a couple of manual options. I guess if you absolutely love spin classes and that live interaction it must be good but given the eye watering price, a watt bike and an iPad seem like a better value option in the longer term.

cougie

shiznit76 wrote:

rdt wrote:

I meant the marketing works, hence Peloton's rapid growth...

loads folk go to spin classes, but it'll be like the new zumba, something else will come about soon enough to take over the popularity.

It looks like a half way house between spin classes in the gym and Zwift.

tyke999

I emailed them and asked of you could use a smart trainer and your own bike rather than buying their own (crap ) exercise bike...They said YES but preferred members to use the correct equipment -- ''buy our gear '' and would come back to me with a price for the subscription if I was going to use my own equipment...Still waiting.

The ad is bloody annoying ;-

''Dave in Barnsley...loooooking good...keep pumping !!....No Dave that's not what I meant ! ''

darkhairedlord

Never heard of them until this thread, working from home today and already seen adverts during "the professionals" . What a load of crap.

alex222

Peloton just sent an threatening legal letter to Shane Miller, telling him to stop using the word 'peloton' on his YouTube video titles. Shows what sort of company they are

cougie

Not a good way to win friends in the cyclist community.

rdt

Alex222 wrote:

Peloton just sent an threatening legal letter to Shane Miller, telling him to stop using the word 'peloton' on his YouTube video titles. Shows what sort of company they are

Very fast-growing companies *almost always* turn into knuts as the $$$$$$ dazzling all involved take precedence over everything else.

Ben6899

Roubaix all over again. These litigious, US companies can get to f**k.

skooter

The bit on the add that makes me laugh is at the end she say's lets climb and there cadence is faster than crash Froome's..lol

redvee

Alex222 wrote:

Peloton just sent an threatening legal letter to Shane Miller, telling him to stop using the word 'peloton' on his YouTube video titles. Shows what sort of company they are

https://twitter.com/gplama/status/1076244021029163008

type:epyt

I use Peloton, but not with their bike (I have a cycleops spin bike) via my ipad.

I have used it since they launched and was originally using their free beta testing app until they started charging for their app. and still pay £9.99 per month (I think it is like £20 a month or something but I always just get charged the original amount).

It’s just something to distract you when training indoors tbh.

(Btw, I am in Edinburgh, but I am not John).

Moonbiker

Robin Arzon :?: :roll:

https://www.youtube.com/watch?v=FZqDZMIeOrk

At least 30% ratchet?

Ben6899

Wow. What an enormous pain in the a*se.

redvee

Seems sense has prevailed today.

https://twitter.com/gplama/status/1076925328721768448

dabber

redvee wrote:

Seems sense has prevailed today.

https://twitter.com/gplama/status/1076925328721768448

I suspect that common sense had nothing to do with it. More like the backlash and damage to their brand made them back down.

chippyk

Dabber wrote:

redvee wrote:

Seems sense has prevailed today.

https://twitter.com/gplama/status/1076925328721768448

I suspect that common sense had nothing to do with it. More like the backlash and damage to their brand made them back down.

Solicitor charged £2k an hour to advise this may infringe their IP, £8k to draft and send a cease and desist letters, then another £2k an hour to advise this is damaging their brand, then finally another £8k to send a matter closed letter.
Only one winner.