Buying for my kid, convincing my wife

Our 8yo needs a new bike. The current model is way too heavy and too small.
I'm looking at 24" wheels, and can see lots of options out there from Isla, Frog, Wiggins, Hoy etc. The problem is my wife is balking at the price. It seems that for a kids bike in this range you can't get much for less than £250 at a stretch, £290 ideally.
My questions are: How do I convince my wife these are worthwhile?
What's particularly good value (I know price and value aren't the same thing)?
Am I missing a brand or a deal for 24" bikes?
TIA
I'm looking at 24" wheels, and can see lots of options out there from Isla, Frog, Wiggins, Hoy etc. The problem is my wife is balking at the price. It seems that for a kids bike in this range you can't get much for less than £250 at a stretch, £290 ideally.
My questions are: How do I convince my wife these are worthwhile?
What's particularly good value (I know price and value aren't the same thing)?
Am I missing a brand or a deal for 24" bikes?
TIA
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Having said that.. it replaces a Raleigh full susser that I got in an emergency after his last one got nicked. The Raleigh weighs half as much as he does and he barely rides it (though that is as much to do with where we live). At least him having a better off-roader will encourage me to take him to trail centres.
Cost of new bike = £££ .... time spent with your kid having fun = priceless....
The key is that kids change their minds all the time! (Best friend this week vs last) so you need to be sure they want to cycle before spending money OR get something you can sell for more or less what you paid!
We had a censored heavy bike ... he had no interest in cycling and got him a lighter one when he was about 5 and there's no stopping him... censored heavy bikes really CAN make a big difference .. his current 24 weighs less than his 20 that weighed less than his 12" fireman sam...
The difference is as the bikes get bigger its worth spending more and you can then take the extras to the next bike...
What we consider to be an investment is:
1. Has to be a key item in our daily or regular life.
2. Resale value. If we know that we'll be able to resale it once outgrown. This
counts in making the item cost less over time. We take good care of our gear
so we know that we are going to get the most return out of it.
3. An investment is also something that would make a big different in us trully
enjoying our time with our kids and sharing our values and passions.
There's some bicycles that can last long long time and have a good resale.