Sports direct hitting the cycling market
Comments
-
But that's not how Sports Direct works. It buys up a brand with a reputation and then sticks that brand on the cheapest crap it can find. It basically rips people off buy conning them into thinking that the product they are buying is something that the original company might have produced when in fact it is something grossly inferior. On that model, they'd be sticking PX branding on Apollos.
Not crap, but certainly not a Viner:
0 -
Beatmaker wrote:But that's not how Sports Direct works. It buys up a brand with a reputation and then sticks that brand on the cheapest crap it can find. It basically rips people off buy conning them into thinking that the product they are buying is something that the original company might have produced when in fact it is something grossly inferior. On that model, they'd be sticking PX branding on Apollos.
Not crap, but certainly not a Viner:
That and the RT90 are exactly the same frame
Just a badge I'm afraid.
No longer "hand built it Italy".0 -
Rolf F wrote:CookeeeMonster wrote:Sports direct already sell bikes or in reality, BSO's. I'm assuming they'd continue with this and have planet x as a separate business but run to their business model - no change then :P
People don't go to sports direct shops to spend £800 on anything, even all carbon ultegra blah blah blah
But that's not how Sports Direct works. It buys up a brand with a reputation and then sticks that brand on the cheapest crap it can find. It basically rips people off buy conning them into thinking that the product they are buying is something that the original company might have produced when in fact it is something grossly inferior. On that model, they'd be sticking PX branding on Apollos.
Isn't that exactly what Planet X have been doing with Viner etc?0 -
Garry H wrote:Rolf F wrote:CookeeeMonster wrote:Sports direct already sell bikes or in reality, BSO's. I'm assuming they'd continue with this and have planet x as a separate business but run to their business model - no change then :P
People don't go to sports direct shops to spend £800 on anything, even all carbon ultegra blah blah blah
But that's not how Sports Direct works. It buys up a brand with a reputation and then sticks that brand on the cheapest crap it can find. It basically rips people off buy conning them into thinking that the product they are buying is something that the original company might have produced when in fact it is something grossly inferior. On that model, they'd be sticking PX branding on Apollos.
Isn't that exactly what Planet X have been doing with Viner etc?
No - the PX Viners are perfectly good bikes. They are hardly what they once were but there is nothing actually wrong with them.Faster than a tent.......0 -
That and the RT90 are exactly the same frame
Just a badge I'm afraid.
No longer "hand built it Italy".
That is the point I was making with the PX Viner up there.0 -
Hongfu....FFS! Harden up and grow a pair
0 -
Number one super guy?Svetty wrote:Hongfu....0 -
Rolf F wrote:Garry H wrote:Rolf F wrote:CookeeeMonster wrote:Sports direct already sell bikes or in reality, BSO's. I'm assuming they'd continue with this and have planet x as a separate business but run to their business model - no change then :P
People don't go to sports direct shops to spend £800 on anything, even all carbon ultegra blah blah blah
But that's not how Sports Direct works. It buys up a brand with a reputation and then sticks that brand on the cheapest crap it can find. It basically rips people off buy conning them into thinking that the product they are buying is something that the original company might have produced when in fact it is something grossly inferior. On that model, they'd be sticking PX branding on Apollos.
Isn't that exactly what Planet X have been doing with Viner etc?
No - the PX Viners are perfectly good bikes. They are hardly what they once were but there is nothing actually wrong with them.
Maybe not exactly the same, but it's still trying to pass it off as something it is not. Otherwise, they could just call it planet x something or other...0 -
Garry H wrote:Rolf F wrote:Garry H wrote:Rolf F wrote:CookeeeMonster wrote:Sports direct already sell bikes or in reality, BSO's. I'm assuming they'd continue with this and have planet x as a separate business but run to their business model - no change then :P
People don't go to sports direct shops to spend £800 on anything, even all carbon ultegra blah blah blah
But that's not how Sports Direct works. It buys up a brand with a reputation and then sticks that brand on the cheapest crap it can find. It basically rips people off buy conning them into thinking that the product they are buying is something that the original company might have produced when in fact it is something grossly inferior. On that model, they'd be sticking PX branding on Apollos.
Isn't that exactly what Planet X have been doing with Viner etc?
No - the PX Viners are perfectly good bikes. They are hardly what they once were but there is nothing actually wrong with them.
Maybe not exactly the same, but it's still trying to pass it off as something it is not. Otherwise, they could just call it planet x something or other...
That is true - but that's endemic in the bike industry anyway at all levels - eg Pinarello pretending to be Italian, De Rosa using open source frames etc. In many cases, the name is the only real heritage in the brand anyway.
There is a big difference between boosting a good quality but imageless product with a badge engineered name than doing the same thing on a dangerous piece of junk.Faster than a tent.......0 -
letap73 wrote:Correct if I am wrong but the Sports Direct main headquarters is Shirebrook near Worksop. In which case Planet X would be a good fit as their main headquarters is nearby Rotherham.
That's the rumour. Could be interesting.0 -
I was once in a rush and bought a pair of cycling gloves from SD. They wore though the palms after one 20 mile ride. Without doubt, across any consumer item, the worst thing I have ever bought. Didn't even bother with a refund as I deserved punishment for going there in the first place.0
-
An hours riding, do you have glass bar tape or something.0
-
Not sure why anybody would want to give business to a big outfit like Sports Direct when they treat their workforce like slaves. Do they treat their customers any better ? Not in my experience.
In that sense I would say they are perfect bedfellows for the tabloid reading Yorkshiremen at Planet X.0
