Lowest Ultegra DI2 groupset price?
Ribble was offering the full external Ultegra DI2 group (including crankset, brakes, cassette) for less than £770 on Friday. This is the best price I've seen in a good while. I was tempted, especially as my 10 speed Ultegra is getting on for 6 years old, but managed to resist. I still think DI2 is overpriced compared to the real extra manufacturing costs of adding a couple of motors, a battery and some clever electronics. Now if Shimano could get the cost down to £100 to £150 or so more than the mechanical version, they would clean up.