Road bike apparel survey (includes a chance to win Westcomb Apoc Jacket)

iyiu88
iyiu88 Posts: 2
edited August 2016 in Road general
Hey!

We are performing market research for a new cycling apparel brand. We would love to know where this community stands with respect to your riding apparel.

The survey is very short (only 4 questions) and you will be included in a raffle to win a Westcomb Apoc jacket upon completion.

https://www.surveymonkey.com/r/8Q5JPH6

Thank you for your insights. We appreciate you taking the time!

Feel free to share your thoughts in this thread as well. :D

Comments

  • gethinceri
    gethinceri Posts: 1,665
    Hey!
    Your brand names are idiotic if you have to direct people how to pronounce them.
    Because your survey neither allows me to rank them all as 4th equal nor to delete them all in the next question I have been unable to complete the survey.
    Based on the content of your survey introduction I am in your target audience.
  • mfin
    mfin Posts: 6,729
    Out of the names you have, Epoch is the only one that is at all memorable, you're also lucky that when in all lower case, the letters can look pretty good in a logo, the shapes in them flow (taking it you won't make some over complex crap logo).

    I know how to pronounce Epoch myself, but I'd bet a lot of people would say E-pock, you will NEVER have everyone pronouncing it properly, won't happen.

    If you really have to use one of them, Epoch. I would say think of some more options, but maybe not as your other names are dire. Brand names that are acronyms always show lack of imagination when coming up with a name. Memorability is everything in a competitive market when you start off, a few letters bunged together and very few people will remember it.

    Oh, and I didn't bother filling in your survey as it doesn't look like you've actually even thought through your branding. Plus, if you think that survey is going to give you proper market research of any value you need to think again.

    (By the way, if you are not the person/people in the business and are a Marketing Research company, you're awful at it... but my sincere apologies if you are 15 years old and giving it a go).

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