Giant TCR Advanced Pro1, Whats the catch?

twoniner
twoniner Posts: 19
edited February 2016 in Road buying advice
Im looking at upgrading to a carbon road bike. I'm currently on a Trek Emonda ALR. Love the Trek but ready for carbon. I came across this Giant TCR Advanced Pro1

http://www.giant-bicycles.com/en-us/bik ... 170/83945/" target="_blank

Full Ultegra with Carbon Rims for $3200. This price seems too good to be true. I have been looking at Trek, Specialized, and Cannondale to compare and to get the same components with carbon rims they are all $5,000 and up... So my question is what is the catch with this Giant? What am i missing? Would appreciate any insight on this.

Thanks!!

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