advice please

Hi everyone looking at two bikes and cant seem to decide which is better.both bikes are in the the sale in evans bmc granfondo gf02 105 carbon 2015 or trek domane 4.3 2015 carbon .trek Is £1275 and the bmc is £1440 I will mainly use the bike for long cycles with my pals.i have a giant which will be for everyday use any advice would be appreciated cheers danny.
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I like the look of the BMC personally, but as for quality I don't think there's that much between them. As said by DJ58, it probably comes down to aesthetics more than owt else.
I personally love the frameshape of the BMC and to me it looks a more expensive bike than it actually is.
Thanks for the advice its looking like the bmc going to try both bikes out im like a kid with a new toy cant wait.