Italian bike brands and modern manufacturing

gabe55

Hi everyone, I'm just starting a series of posts on Italian bike manufacture to raise awareness on the incredible talent that we have in local manufacture in Italy. Here's the first in the series, and I'd appreciate if you take a look, and recommend if you like it! I discussed some classic bike brands such as Bianchi and Tommasini.

https://medium.com/@HERITAGEDIVISION/it ... .j3rql49h3

I also help my friend part-time at Heritage Division, who's working with Taurus Bicycles to help them launch products in the U.S. They are a series of classic & stylish bikes that really bring forth the tradition and beauty of handmade. You can see it here: http://heritagedivision.com/bicycles

gethinceri

You used the word "winningest" in the second paragraph.
So I stopped reading the article.

Matthewfalle

It's a bit of puff for Heritage Division - sort of thing you'd find in GQ or similar.

Read worse, read better tbh.......

cossington

Thanks for the link.
I thought this was going to be a piece about much of the production of 'Italian' bikes being moved overseas, particularly the carbon fibre frames and forks, but the heritage/ design remaining in Italy.
Did Pinarello get to be successful by sponsoring winning teams, or did their quality of product have something to do with it (at least in the early, less-money weighted sponsorship years)?
The charisma and 'cool' factor that has surrounded Italian made bikes may also be worth mentioning.
David

bontie

I was surprised to see the BMC Impec is handmade by machines