New bike shop - central london

Not seen it before but I think there is a new bike shop - CycleRepublic just behind Leadenhall Market in the City.
I think this is the 'bike' only brand of Halfords?
Sells the middle and top end Boardmans up to the £8K elite SLR with super record 11, Pinarellos up to the £6K F8 with ultegra mechanical and also stock some nice looking cinellis and Bassos. The new bike smell is lovely.
Seems well stocked and well laid out. Except for the one thing I wanted. I think there may be a sale on as well.
I think this is the 'bike' only brand of Halfords?
Sells the middle and top end Boardmans up to the £8K elite SLR with super record 11, Pinarellos up to the £6K F8 with ultegra mechanical and also stock some nice looking cinellis and Bassos. The new bike smell is lovely.
Seems well stocked and well laid out. Except for the one thing I wanted. I think there may be a sale on as well.
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Various Boardmans, a Focus, a Cannondale and an ancient Trek.
Halfords trialled the "Cyclerepublic" dedicated high end bike store concept about 5 years ago, in a few places including York and Norwich.
They lasted about a year before being closed down. If I recall, they didn't yield sufficient gross margin. Frankly, they missed the entire road bike explosion - couldn't' have timed it worse!
I presume this new store is a resurrection / new pilot of the concept again.
Road: 95 Trek 5500 -Look 695 Aerolight eTap - Boardman TTe eTap
Offroad: Pace RC200 - Dawes Kickback 2 tandem - Tricross - Boardman CXR9.8 - Ridley x-fire
Always seemed ok when I went in to get the odd bit.
Handy if you just need some stuff (tubes, gels, chain, a multi etc). Same clueless staff as in H@lfords though. Sample dialog from my visit:
"My brother has one of those" (pointing to track bike on sale)
"You should always replace the cassette as well if your chain is worn out" (despite customer saying cassette and chain were replaced together last time)
"Your gears need re-indexing" (despite customer telling him chain kept coming off when in small cog, clearly indicating either bent derailleur or limit screw adjustment needed)
I give the place about a year - the rent must be astronomical off Regent St, and they're competing with Evans - who are just as sh1te but more established
Specialising in Git Daaahns and Cafs. Norvern Munkey/Transplanted Laaandoner.
Interestingly they have a loyalty card where you provide your email address and in return:
£20 voucher for every £100 spent
50% of a service once per annum (gives the full service of £80 down to £40).
Rule #9 // If you are out riding in bad weather, it means you are a badass. Period.
Rule #12 // The correct number of bikes to own is n+1.
Rule #42 // A bike race shall never be preceded with a swim and/or followed by a run.
Is it worth paying even £40 for someone to adjust the brakes, index the gears & squirt a bit of oil on the chain? Always struck me as a colossal waste of money paying for a bike service. There are much better things to waste money on surely.
beer?
Rule #9 // If you are out riding in bad weather, it means you are a badass. Period.
Rule #12 // The correct number of bikes to own is n+1.
Rule #42 // A bike race shall never be preceded with a swim and/or followed by a run.
Look 695 (Geared) - FCN 1
Bowman Palace:R - FCN 1
Cannondale CAAD 9 - FCN 2
Premier (CX) - FCN 6
Premier (fixed/SS) - FCN3
Felt Z6 2012
Red Arthur Caygill steel frame
Tall....
www.seewildlife.co.uk