See a Cyclist… Think Horse!

seajays

Well it's certainly a different take on cycling safety...

https://www.youtube.com/watch?v=84T2i5PCMxw

Whatever works I suppose!

roger_merriman

I quite like it.

it got flack a year or so back from headway who is a the brain injury charity because the lass has no helmet. But their social media/pr is a bit ideologically fixed, they are great locally I go to their meeting etc.

timothyw

This advert was more notable because the ASA pulled it off the air after receiving just 5 complaints, on the grounds that the rider at the end wasn't wearing a helmet or other 'safety attire' and was too far from the curb.

The ASA then overturned this shortly after a social media storm of cyclists reacted in predictable fashion:
http://www.cyclingweekly.co.uk/news/lat ... ert-128274

kurako

I dare say there are some cretins around who think horses shouldn't be ridden on the road and get the hump about being held up and moan that they don't pay road tax.