Boardman Pro Carbon or Pinarello Neor Tiagra

After spending a serious amount of time researching and reading reviews on road bikes I finally decided to drop into Halfords and buy a Boardman Pro Carbon - only to be confronted by a stunning Pinarello Neor Tiagra.
I am new to road biking and my eventual aim is to compete in a tri. There is no need to buy a TT bike at this stage, I am after a well spec'd road bike which I can rack up some miles on and enjoy.
The Pinerello looks stunning but has had very few reviews, I assume the ride and handling will be similar to the 2012 Pinarello FP Uno and the build quality should be good. The components are Tiagra and could be upgraded at a later date, but are the frame, name and looks worth it?
The Boardman has a full 105 setup and will probably not need upgrading any time soon. On paper it looks like a great package at good price but is it worth buying entry level carbon over the alloy / carbon Pinerello?
Both bikes will have the 10% July discount at Halfords + the 10% British cycling discount so will round out at around £1100.
Is this a case of using my head over heart or should I be swayed by the sexy looking Italian?
I am new to road biking and my eventual aim is to compete in a tri. There is no need to buy a TT bike at this stage, I am after a well spec'd road bike which I can rack up some miles on and enjoy.
The Pinerello looks stunning but has had very few reviews, I assume the ride and handling will be similar to the 2012 Pinarello FP Uno and the build quality should be good. The components are Tiagra and could be upgraded at a later date, but are the frame, name and looks worth it?
The Boardman has a full 105 setup and will probably not need upgrading any time soon. On paper it looks like a great package at good price but is it worth buying entry level carbon over the alloy / carbon Pinerello?
Both bikes will have the 10% July discount at Halfords + the 10% British cycling discount so will round out at around £1100.
Is this a case of using my head over heart or should I be swayed by the sexy looking Italian?
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Go to a proper bike shop
Proper bike shop being......?
Plenty of comments like that on here with not much actual help for people new to the road bike world.
You mean like one of the ones that sells the Boardman elite ranges?
Get the Boardman, miles better value.
Canyon Ult CF SL- Spin Koppenberg-Ultegra group