Which wheels?

Sorry to bore you to death with something that has been discussed to death a million times but was hoping for some advice on wheel selection.
I have a giant defy carbon bike with 10 cogs on the rear hub, shimano ultegra, giant psl1 wheels and tires which I don't have a problem with but I fancy chucking some money in the fire and splashing out on something a bit more fancy.
I weigh approx 75kg
I cycle one day a week usually between 35 to 55 miles
At an average speed of 18mph (aiming for 19 to 20 by next summer)
My routes are a mixture of fastish flats where I can handle about 25mph and hills which I struggle up at whatever I can manage.
I am currently torn between the Fulcrum Zeros, shimano DA c24 or c35.
I don't compete but want to go as fast as I can!
I have a giant defy carbon bike with 10 cogs on the rear hub, shimano ultegra, giant psl1 wheels and tires which I don't have a problem with but I fancy chucking some money in the fire and splashing out on something a bit more fancy.
I weigh approx 75kg
I cycle one day a week usually between 35 to 55 miles
At an average speed of 18mph (aiming for 19 to 20 by next summer)
My routes are a mixture of fastish flats where I can handle about 25mph and hills which I struggle up at whatever I can manage.
I am currently torn between the Fulcrum Zeros, shimano DA c24 or c35.
I don't compete but want to go as fast as I can!
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Imposter, if only it was that easy! It's taken me a week to get down to those three!
http://www.spokesmanwheels.co.uk/
BTW I don't work for them
nice wheels, but not sure they are going to be that different to what he has on there already (maybe in terms of adjustability/repairability, but OP says he wants "fancy")
if you are not coming down alpine cols I'd be tempted by a set of farsports carbon clinchers for the sort of money you are looking to spend. or some wheelsmith race 50s
Can you confirm you budget, and what you are intending using the wheels for...
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Thanks for the replies, my budget is between £500 to £800 and yes I would keep my current wheels for winter. Both the shimano DA c24 and fulcrum zero's fall into that budget on wiggle. I have looked at the made to order sites but as you might of gathered I don't really know that much about wheels and I just found it easier to google various factory made models to more easily see what I'd actually end up with and see what others had to say about them.
I'm not averse to buying from the likes of wheelsmith, just not sure what I should ask for!
I was pretty much set on buying some two way wheels since I fancied trying tubeless with the option of sticking a tube in if I found it too much hassle.
I don't really feel full aero wheels would be for me at my level but I do fancy the DA c35's which look pretty light and still fairly robust but not really sure if i'd really gain anything in terms of speed at my current level so my sensible head is telling me to go for the C24's which I think are about £600 on wiggle ansd everyone seems to love. Comfort is also a consideration which again is something that the C24's are supposed to have.
Not entirely sure what the differance is between the Fulcrum Racing Zero Alloy Clincher Wheelset and the Fulcrum Racing Zero Clincher Wheelset 2014?
I would say no - far too expensive for what it is + not a very high rider mass limit (80kg).
Contact either cycle clinic or ugo as I am certain they can spec you a wheel which would best suit your needs.
For perspective I had a set of Mavic SLS wheels which cost £700 and Cero AR30 which cost £300, I kept the better wheelset and sold the Mavics.
Road - Wilier Izoard Centaur/Cube Agree C62 Disc
Allround - Cotic Solaris
After looking at performance and budget for a lot of wheels similar to what you describe, I too like the Reynolds Assault SLGs (make sure they are 2014 version SLGs not just Assaults). The C35s are good and a bit less expensive but the kind of riding you do suggests no need for the carbon alloy C35s. And the C24s are best for climbing not for flats. But if you spend that kind of money any wheel, do some more riding!
Spending that much money on wheels to be used once a week for a couple of hours - are you VTech in disguise?"
I'm planning to start going twice a week but not easy to find the time! I wish I had a job that allowed me to cycle to work every morning but alas that's not the case. But hey, the one or maybe two days I do get to go, I really want to make the most of!
The Reynolds Assault SLGs that I can find are over my budget.
I will phone a few wheel builders and see what they recommend.
Thanks for the advice guys, much appreciated.
Good for you enjoy
I went for a brand new set of DA 7900 C35 clinchers, the money (£566) was just burning a whole in my pockets. I'll report back when i've tried them out.
Thanks for the good advice, even though I probably ignored lots of it. Still no better way to learn than by making your own mistakes!!!
Just wondering where you managed to find DA C35s for £566. Got a link..??
These stuck in my mind as it's not often you see the 7900s anymore, but are 715 quid http://shop.edelrad.de/en/151-shimano
They are certainly a much more comfortable ride. With my old wheels I would really grit my teeth when going over rough surfaces but not anymore!
I have increased my average speeds I would say by about 6% which I know isn't earth shattering but within realistic expectations of what I was expecting. I can't say I have noticed any side wind issues whats so ever with the 35mm deep rims. No added speed going up the hills but I do feel like i'm flying along the flats.
Overall, very pleased and they look great too.