Hand built wheels walk through?

I would like to get a set of hand builds, but I'm at a loss of what to do, where to go, and how to do it?
I've read the thread about the chap who has R500s and wants to do the same, but the choices he was given are pretty confusing...
I kept seeing Archetype a lot...
So, can someone recommend what to do? Do I order the parts online, then take them to a bike shop to build them?
I'm looking at the cheapest I can get away with, yet do not want to skimp on quality and durability.
It will be ONLY for exercise rides, and weekend 50-100 miles runs with friends. NO COMMUTING and probably never in the wet.
I am 85kgs, and the bike is a carbon frame, with 105 groupset. My current wheels are shimano R500s, which will go on the commuting bike.
Can I get something nice for about £200 to £300? 1500gms...ish?
I live in SW London, and hopefully someone can recommend a local store to build the wheels; Wimbledon, Kingston, putney etc..
Can you advise on what to get, from where, and who to go to for the build?
I've read the thread about the chap who has R500s and wants to do the same, but the choices he was given are pretty confusing...
I kept seeing Archetype a lot...
So, can someone recommend what to do? Do I order the parts online, then take them to a bike shop to build them?
I'm looking at the cheapest I can get away with, yet do not want to skimp on quality and durability.
It will be ONLY for exercise rides, and weekend 50-100 miles runs with friends. NO COMMUTING and probably never in the wet.
I am 85kgs, and the bike is a carbon frame, with 105 groupset. My current wheels are shimano R500s, which will go on the commuting bike.
Can I get something nice for about £200 to £300? 1500gms...ish?
I live in SW London, and hopefully someone can recommend a local store to build the wheels; Wimbledon, Kingston, putney etc..
Can you advise on what to get, from where, and who to go to for the build?
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Cube Litening Super HPC PRO
Must be two years... three years ago I was living in Buckinghamshire and only building for some locals there
In the end I went for H Plus Son Archetype rims, VIA road hubs with black Sapim spokes and red anodised spoke nipples (part of the reason for going handbuilt was so they looked good on the bike) in a 24:24 spoke count (originally going for 20:24 but he had no stock of 20 hole hubs in black and I'd have been waiting a few extra weeks, which I didn't want to do). £468 in total including rim tape and shipping, and they ride so much better than the stock wheels on my Spesh. The bike feels so much lighter accelerating and getting out the saddle, freewheeling is eerily quiet with these hubs, the roads feel smoother and I can hold a tighter line when cornering. I'm not the most experienced rider but I still notice the difference and a much more worthwhile upgrade than getting a new carbon frame or upgrading the groupset.
Archetype in a 24F/28R spoke counts will work on your choice of hubs. For your budget Miche Primato hubs work very well but such a build will be 1700g not 1500g. Lighter builds are possible but lighter rims or hubs are needed. Lighter rims which are stiff enough for a lower spoke count tend to cost a bit more and lighter hub that are reliable tend to cost more too. A build with Pacenti SL23 rims and Dura Ace 9000 hubs would weigh as little as 1570g but will cost you north of £550. Is saving the 130g really worth the extra spend I will leave that up to you (well the hubs are worth it).
The wider rim/improved ride comfort is what you will notice most followed by the other stuff. Via hubs have a narrower flange seperation than DA or even Miche Primato hubs which is why I don't use them as the larger the NDS bracing angle the better in my opinion.
Seeing you are london based have a chat with ugo is worthwhile no matter who ends up building your wheels. Also don't discount higher spoke count builds on ultegra hubs or the lightweight Campagnolo record with a shimano freehub body. a build with ultegra hubs 32F/32R and not be too heavy depending on the rims used.
For a really light rim there is a Ryde Pulse Sprint in 28H or 32H drilling. The 32H rims on ultgra hubs would bust your budget but they would be light and a nice wheel to ride on. Myself I have recently built a set of Archetype on Chorus hubs and love them with some 27mm Pave's mounted.
Jay Kosta
Endwell NY USA
cannondale caad8 tiagra 2012
Marin Nail Trail
Cotic Solaris
You know the saying, if a job is worth doing well ... blah blah ...