Give Us This Day Our Daily Bread

spin_city
spin_city Posts: 34
edited April 2014 in The cake stop
A funny thing happened to me in Tescos yesterday when buying my usual bread, a large wholemeal loaf.

I sometimes make my own bread when I've got time to spare but usually I buy a large wholemeal at my local Tescos. A couple of weeks ago there weren't any large wholemeals on display and when I asked a member of staff I was told they were all sold out. This was late on a Friday afternoon and I just assumed that there had been a run on wholemeal bread. Anyway, I went back to Tescos early the next day to pick up a loaf but again there were no large wholemeal loaves on display and in the back of my mind I thought I might just be a bit early (although it wasn't that early). I asked a baker if they had any and he produced a loaf for me from out the back: no problems I thought.

In the meantime I've made my own bread but yesterday I went to buy another large wholemeal loaf at lunchtime and there weren't any on display again. I asked a baker if they had any and he told me that they had all sold out but there were some small loaves. I asked him why this seemed to be happening all the time and he told me that the bakery had had orders from 'headquarters' but I couldn't work out what that actually meant.

To finish off this tale, I went to Customer Services to find out what was going on and I was told that they were no longer displaying large wholemeal bread as there wasn't enough shelf space but customers could ask for a loaf if that's what they wanted. I explained that in the past couple of weeks I had tried to buy a loaf by asking staff but there weren't any loaves left. I said this seemed to me that the shop wasn't making enough of it. The Customer Services manager said that Tescos (or at least my local one) had cut back on the number of large wholemeal loaves being baked but I could buy two small ones if I wanted to. As an aside, this would cost £1.60 instead of £1.30 and this extra 30p would make a difference to some people's budgets.

Now I might be totally out of touch with the modern world but I would have thought that wholemeal bread was such a basic product that large supermarkets wouldn't try to skimp on the amount they produced in store. So if I want to guarantee that I can get the bread I want what do you think I should do; there does seem to be a few options open to me but I just wanted to hear what other people thought about this new Tesco policy.

Comments

  • southdownswolf
    southdownswolf Posts: 1,525
    So go to another shop that sells Wholemeal or continue to make your own? I would imagine that if Tesco are not really stocking on their shelves, then they do not have as many sales as you might think.
  • Pross
    Pross Posts: 43,463
    Is this what is meant by first world problem?
  • southdownswolf
    southdownswolf Posts: 1,525
    Pross wrote:
    Is this what is meant by first world problem?

    :lol:
  • arran77
    arran77 Posts: 9,260
    You eat a lot of bread :shock:
    "Arran, you are like the Tony Benn of smut. You have never diluted your depravity and always stand by your beliefs. You have my respect sir and your wife my pity" :lol:

    seanoconn
  • Colinthecop
    Colinthecop Posts: 996
    Spin City wrote:
    A funny thing happened to me in Tescos yesterday when buying my usual bread, a large wholemeal loaf.


    I watched some CCTV of a grown man having a poo in a Tesco aisle.

    That was quite funny.

    Or the two cheeky teenagers who would pick up a box of eggs and lob them over the displays into the next aisle hoping to hit someone.

    That made me chuckle.

    But your bread story...? Funny....? Nope. :roll:
  • tlw1
    tlw1 Posts: 22,151
    arran77 wrote:
    You eat a lot of bread :shock:

    Not enough to keep tescos happy
  • rick_chasey
    rick_chasey Posts: 75,661
    Tesco's started releasing data on their food wastage.

    The bakery came out worst, with something like 40% of all bread baked freshly that day being thrown away.

    Presumably that's what's behind it.

    http://www.bbc.co.uk/news/uk-24603008
  • finchy
    finchy Posts: 6,686
    Tesco's started releasing data on their food wastage.

    The bakery came out worst, with something like 40% of all bread baked freshly that day being thrown away.

    Presumably that's what's behind it.

    http://www.bbc.co.uk/news/uk-24603008

    Can't they just feed it to the ducks?
  • Mikey23
    Mikey23 Posts: 5,306
    It seems we buy malted grain loaves from tesco as whole meal is too dry...
  • arran77
    arran77 Posts: 9,260
    Mikey23 wrote:
    It seems we buy malted grain loaves from tesco as whole meal is too dry...

    Wholemeal is satans used toilet paper, fact.
    "Arran, you are like the Tony Benn of smut. You have never diluted your depravity and always stand by your beliefs. You have my respect sir and your wife my pity" :lol:

    seanoconn
  • ballysmate
    ballysmate Posts: 15,930
    Some time back I listened to a baker from a specialist bread shop, waxing lyrical about his product. He pointed out that people buy sliced loaves from Warburtons, Roberts etc and it will feel soft and fresh for days, perhaps a week. A freshly baked loaf, either one of his, or one baked at home will start to feel stale the next day.
    I assume the difference is the chemicals and preservatives that are routinely added.
    People trade off convenience for a less natural product and then complain that their diet is not what they would like. This applies to most foodstuffs, not just bread.
  • spin_city
    spin_city Posts: 34
    Thanks for all your responses. I was trying to be a bit ironic by saying my trip to Tescos was 'funny' when it wasn't anything like that so apologies if I didn't make you chuckle.
    Having had a think about things, I believe the reason Tescos are secretly keeping their large wholemeal loaves behind the counter is purely down to money making. They will still sell this bread to customers who really have a preference for it but the supermarket now has a chance to display more types of bread and hope they sell more. Modern customers like the idea of a wide choice of items and they can vary (or increase) their bread spend on a whim.
    Traditionalists like me will just have to put with this and and hope that when we ask the baker for a loaf there are still some left. My last point to make is that a shopper can still either buy a small wholemeal loaf or a wholemeal baguette off the shelf. This will cost the customer a bit more but that's life, I guess.
  • southdownswolf
    southdownswolf Posts: 1,525
    Surely if you are a traditionalist, then you go to your local bakery, not a large supermarket?
  • capt_slog
    capt_slog Posts: 3,973
    Ballysmate wrote:
    Some time back I listened to a baker from a specialist bread shop, waxing lyrical about his product. He pointed out that people buy sliced loaves from Warburtons, Roberts etc and it will feel soft and fresh for days, perhaps a week. A freshly baked loaf, either one of his, or one baked at home will start to feel stale the next day.

    Built in obsolescence?

    I've noticed that bakers always say "don't put bread in the fridge", which to me is a bit like a double glazing salesman saying "be sure to clean your windows with sandpaper".


    The older I get, the better I was.

  • Pross
    Pross Posts: 43,463
    Who keeps bread in the fridge? That's just weird!
  • Pituophis
    Pituophis Posts: 1,025
    Ballysmate wrote:
    Some time back I listened to a baker from a specialist bread shop, waxing lyrical about his product. He pointed out that people buy sliced loaves from Warburtons, Roberts etc and it will feel soft and fresh for days, perhaps a week. A freshly baked loaf, either one of his, or one baked at home will start to feel stale the next day.
    I assume the difference is the chemicals and preservatives that are routinely added.
    People trade off convenience for a less natural product and then complain that their diet is not what they would like. This applies to most foodstuffs, not just bread.

    "Modern" bread goes green before it goes stale these days, where as in't th'old days it were good fo't toast and jam (supper after your bath :roll: ) for a good week. You never saw mouldy bread! That must say something (in a broad Lancashire accent, obviously!)
  • manglier
    manglier Posts: 1,276
    Spin City wrote:
    A funny thing happened to me in Tescos yesterday when buying my usual bread, a large wholemeal loaf.




    But your bread story...? Funny....? Nope. :roll:

    I think the OP meant funny-queer, not funny-ha ha.
  • capt_slog
    capt_slog Posts: 3,973
    Pross wrote:
    Who keeps bread in the fridge? That's just weird!

    Me. It just keeps well, doesn't go stale and I don't throw much away.


    The older I get, the better I was.

  • Capt Slog wrote:
    Pross wrote:
    Who keeps bread in the fridge? That's just weird!

    Me. It just keeps well, doesn't go stale and I don't throw much away.

    Who the hell eats bread!?
    I'm sorry you don't believe in miracles