advice on new road bike

Hi all riding a Boardman hybrid comp at the moment to loose weight and keep fit looking to get a road bike soon and keep the Boardman with mudguards for winter training. Been to 2 of my lbs suggested the Trek domane 4.3 ,Specialized Roubaix sl4 sport ,and the mekk poggio 2.5 these are all around the £1500 mark what do you think of these bikes ? or any other recommendations I will be using bike on road only and would need more comfort then out right speed, max I would do is 30mls in one go . I have read on the forums about the planet x bikes would one of these be suitable ? thanks for any reply's.
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Good service from a local dealer and a good bike fit makes for a happy road bike owner. I went with spec as we have a good local dealer who could lend me an identical bike to try.