I think that the positive press on the event has been a factor in it's popularity and from what I read, it is made to feel like a real "event" rather than a gathering of people paying to ride a route in return for some energy gels and a water bottle.
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I think that the positive press on the event has been a factor in it's popularity and from what I read, it is made to feel like a real "event" rather than a gathering of people paying to ride a route in return for some energy gels and a water bottle.