Road bike survey

RFDD

Hi All,

I am student currently working on my dissertation on branding within the road cycling industry. If you could take just a few minutes to complete my survey, it would be very much appreciated.

To complete the survey, please click the link below or copy and paste it into your browser.

https://qtrial.qualtrics.com/SE/?SID=SV_0Djjt0eG20AWnwp

The survey will be live until 10pm on Sunday 13th October.

All feedback welcome.

Thanks,
Ian

Phil_D

I think the "neither unimportant or important" needs renaming.

If something is not important, how can it be not unimportant at the same time? If it's not important, it is unimportant, surely?

markhewitt1978

Can't answer because "What is your dream brand of road bike?" makes you choose a brand. When I want to answer 'none' I don't have an ideal brand because I wouldn't choose my ideal bike based on what brand it is.

antfly

Started it but then it got a bit silly.

RFDD

Phil_D wrote:

I think the "neither unimportant or important" needs renaming.

If something is not important, how can it be not unimportant at the same time? If it's not important, it is unimportant, surely?

Hi Phil, thanks for your feedback. The wording is recommended for research which uses this style of Likert scale questions, however I completely understand your point and wording does seem rather clumsy.

Thanks for taking the time to complete the survey, it's very much appreciated.

sloppyschleckonds

Rapha

mfin

That is a really bad set of questions in my opinion. It probably made sense to you when you wrote it, but there's so many answers which don't make sense I gave up just after half way through. Sorry, just my opinion. Surely you didn't test this survey out on a small group of cyclists that you don't know first before launching it?

My suggestion is scrap the survey and re-write it then launch it again, I'm completely sure this is worth doing. I don't mean to 'knock it', just think you should re-think it and it will be of more value to your research.

RFDD

mfin wrote:

That is a really bad set of questions in my opinion. It probably made sense to you when you wrote it, but there's so many answers which don't make sense I gave up just after half way through..

Hi, thanks for your feedback. The questions are all based on academic theory, which i'm trying to prove/disapprove. I apologise if they do not appear logical to you, however I assure you a lot of thought and work has gone into the design of this research and its questions.

Kind regards,
Ian

gethinceri

A quite awkward survey.
Completed it for you though.

gubber12345

antfly wrote:

Started it but then it got a bit silly.

+1...a few of the questions are stupid and couldn't figure what to put,like "how does it make you feel"....tired is one.

finished it but left the stupid ones blank,which was pretty much most of the 2nd half.

good luck with it mate.

RFDD

gubber12345 wrote:

finished it but left the stupid ones blank,which was pretty much most of the 2nd half.

good luck with it mate.

Hi,

No problem, I understand a few of the questions where it asks for words to describe yourself can be tricky. Thanks for completing the survey.

Ian

Old_Timer

Completed the survey, I hope you get the data and analysis you require for your studies. I completed a very similar set of survey questions several months back, much the same wording and all.

RFDD

Old_Timer wrote:

Completed the survey, I hope you get the data and analysis you require for your studies. I completed a very similar set of survey questions several months back, much the same wording and all.

Great, thanks for your support. I very much appreciate you taking the time to complete the survey.

Cheers
Ian

canny_lad

Done. Good luck....

BrandonA

Completed but agree with others. I left a number of questions blank as they seemed irrelevant to me.

Also #7 assumes that you don't have the dream bike. I agree that in the future better bikes may get released that make me want to change my current one. I do though have the dream bike.

I'd have liked to have seen questions on upgrading components or whether people are happy to buy a bike and stick with the original configuration. I think you should also have had something about the type of cycling people do including the distances they travel.

Not sure what value you will be able to gain from this, other than the two questions on brand.

RFDD

Gethinceri wrote:

A quite awkward survey.
Completed it for you though.

Great, thanks for helping me out.

Ian

RFDD

Canny lad wrote:

Done. Good luck....

Thanks very much!

mile muncher

Completed, as others have said cant say I agree with the focus on branding and I don't have a dream bike. There are bikes I'd like to have but this changes over time and reflects different types of riding rather than a fixation on a brand. No one brand does all these things perfectly I'd say.

I'm more intersted in knowing frame material, type of chainset (eg compact), dual pivot brakes, indexs shifters etc, rather than the logo thats stamped on these things.

Can you please post up the results/findings/conclusions on here when you've finished? Just out of interest.

It kind of sounds like the questions and key words are ones a bike manufacturer would include in an advert aimed at cyclists, but thats just a guess, and does'nt mean they match what we want or believe of course.

RFDD

In response to Mile Muncher:

Thanks for your feedback, you have picked up on several keys points of my study. The fact that you are more interested in frame material/specification and components, rather than the brand is of particular interest to me and something that I am addressing as part of my study.

With regards to the key words, they are included to see the emotion that some people (not everyone) attach to the ownership of their bike. The data collected so far has been very interesting. I can't post the exact results (despite the data being anonymous) for confidentially reasons, however I'm happy to share my conclusions with you at the end of the study.

Thanks again taking the time to complete the survey, every single response I get really helps!

RFDD

Just looking at the results and barely anyone in the 18-29 age group, and only a few people in the 30-39 age group have answered the survey (men aged 40-49 are way in the lead). Obviously, I would like as many responses as possible from all age groups. However, if you are under the age of 40, I would really like to hear from you!

Thanks

roger_merriman

RFDD wrote:

Just looking at the results and barely anyone in the 18-29 age group, and only a few people in the 30-39 age group have answered the survey (men aged 40-49 are way in the lead). Obviously, I would like as many responses as possible from all age groups. However, if you are under the age of 40, I would really like to hear from you!

Thanks

i'm amazed any one has to be honest, it's really poorly done.

it's attempting to push people into choosing brands etc. so haven't bothered if you can't make something work then I'm sure as (insert) attempt to make it work for you.

LegendLust

Jeez do you lot not read things properly!

The lad's whole set of questions and his research is about branding – so the questions will be about how you feel, aspirations, how you see yourself etc – because good brands work on an emotional level as well.

RFDD

LegendLust wrote:

Jeez do you lot not read things properly!

The lad's whole set of questions and his research is about branding – so the questions will be about how you feel, aspirations, how you see yourself etc – because good brands work on an emotional level as well.

Nicely put, thanks

roger_merriman

LegendLust wrote:

Jeez do you lot not read things properly!

The lad's whole set of questions and his research is about branding – so the questions will be about how you feel, aspirations, how you see yourself etc – because good brands work on an emotional level as well.

well yes, I don't suppose any one has not got that, if the lads questions are worded poorly/ambiguously etc which a few folks mentioned he really has no one but him self to blame, no one has to fill a survey in, you need to make it clear and easy.

RFDD

I've just looked at the initial results and they are really good. Thanks so much everyone! I really appreciate you all taking the time to complete the survey.

Anyone reading this thread who hasn't completed the survey already, I just need 10 more responses, so I could really do with your help.

thegibdog

Took the survey and put my age down as 30-39 but noticed it has changed to 50-59 when I was submitting it - don't know if this might have happened to other participants?

ravenvrider

I put down 50-59....but i'd be happy if it could change me back to 30-39...:-)

RFDD

thegibdog wrote:

Took the survey and put my age down as 30-39 but noticed it has changed to 50-59 when I was submitting it - don't know if this might have happened to other participants?

How odd, thanks for flagging this.

RFDD

Also a big thanks to the last few people who completed the survey! For anyone else reading this who hasn't completed it already, here's the link again https://qtrial.qualtrics.com/SE/?SID=SV_0Djjt0eG20AWnwp

navrig

Given that my "ideal" bike is a Ti frame but completely unbranded and perhaps even painted so only I know it is Ti, I didn't finish the survey.

term1te

I've filled in the survey, tried my best with the emotional words. I work with a lot of marketing people who spend so much time "on brand" that they tend to forget about the product. You should challenge the assumption that people buy bikes, or anything else, on the basis of the brand alone, especially brands that aim to be aspirational. By definition, once I've got the dream bike I've always aspired to, I don't aspire to it anymore and the "brand" has to put a lot of effort into reminding my why I bought the bike, and reassuring me I made the right decision. My marketing colleagues have taken to just shacking their head's and ignoring me now.

The Hitch Hikers Guide to the Galaxy got it right when it described, the marketing division of the Sirius Cybernetics Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes." With the footnote that there were.

You may want to look up the work of Krosnick on "satisficing", both on how it influences purchasing decisions, but more specifically how it influences how people respond to surveys. I think there are some nice comparisons between his theory and some of the posts in this tread.