NeverWet - A use for mountain bikes?

Has anyone tried NeverWet on their bike yet? Seems like you can only get it in the US at the moment, but it might cut down on cleaning time if the stuff really works.
http://www.onemanthreebikes.com/2013/07/could-neverwet-clean-up-muddy-mountain.html
http://www.onemanthreebikes.com/2013/07/could-neverwet-clean-up-muddy-mountain.html
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Bindun. Most reports show it does what it's supposed to, just doesn't last too long.
Evil Sovereign
Santa Cruz Heckler (gone)
On One Inbred (gone)
Ragley Mmmbop (gone)
http://arstechnica.com/gadgets/2013/03/ ... dry-in-hd/