Factor : Vis Vires - Thoughts?

What are peoples thoughts on this machine?
I cant decide if I like the look of it and on first glimpse it is way out of my price range...
However, if you factor in the fact it has a power meter, Garmin 810, Carry bag, Dura Ace 9070 etc it sort of brings it in line with some other high end bikes.
Perhaps it is another Marmite bike - I just cant decide if i like it or loathe it?
I cant decide if I like the look of it and on first glimpse it is way out of my price range...
However, if you factor in the fact it has a power meter, Garmin 810, Carry bag, Dura Ace 9070 etc it sort of brings it in line with some other high end bikes.
Perhaps it is another Marmite bike - I just cant decide if i like it or loathe it?
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As well as their own crankset providing power readings, the Garmin 810, the scion bike pod, etc, the wheels are on a par with Enve for aerodynamics apparently. On a recent test ride in France for a magazine, the bike was ridden by a pro (don't know his name but a promising youth who's name I could find out if needed) and he said it was the best bike he'd ridden on a climb (I must add though he was riding hand built wheels from a local guru rather than Factors own but that still leaves the rest of the bike Factor.)
I'm not saying its the best bike in the world, I think they are targeting a premium market, a la Cervelo or Apple style and I read somewhere they said they will never sell a bike for less than 2.5k so they are confident it is worth the money.
They also have longer term ambitions for providing a grand tour team which is pretty bold talk but believable as they are a pretty clever and motivation organisation.
I sound a little biased, I'm not connected to Factor in any way other than a friend (who won't even let me ride it!) but I've seen the work and thought that has gone into it
They must do test rides... time for an enquiry i reckon!
I think their power cranks are a major improvement as they are virtually fit and forget. From what I remember they do not require calibration like others and the installation looked very neat.
http://farm4.static.flickr.com/3013/243 ... 8d.jpg?v=0
http://img362.imageshack.us/my.php?imag ... 076tl5.jpg
http://img216.imageshack.us/img216/3407 ... e001af.jpg
Still not sure I'd spend 10k on it though, or any other bike for that matter