Halfords ad

EKE_38BPM
EKE_38BPM Posts: 5,821
edited June 2013 in Commuting chat
Has anyone else seen the newest Halfords ad?

Its quite funny. Its portrayal of us commuters is mildly insulting, but 'tribe' is equally insulted, so thats OK in my book.


It has pretty much nailed SCR.
FCN 3: Raleigh Record Ace fixie-to be resurrected sometime in the future
FCN 4: Planet X Schmaffenschmack 2- workhorse
FCN 9: B Twin Vitamin - winter commuter/loan bike for trainees

I'm hungry. I'm always hungry!

Comments

  • discurio
    discurio Posts: 118
    Tongue in cheek, I like it.

    The beardies were my favourite.
    I'm not dumb. I just have a command of thoroughly useless information
  • dhope
    dhope Posts: 6,699
    Yeah, I like that :)
    Rose Xeon CW Disc
    CAAD12 Disc
    Condor Tempo
  • keyser__soze
    keyser__soze Posts: 2,067
    Liked this comment: "Brilliant advert! Now if only Halfords would pay as much attention to NOT PUTTING THE FORKS ON BACKWARDS when they sell a bike to someone, the world would be a better place" :D
    "Mummy Mummy, when will I grow up?"
    "Don't be silly son, you're a bloke, you'll never grow up"
  • Wrath Rob
    Wrath Rob Posts: 2,918
    So that's the advert that they were filming on Box hill. Yeah, quite like that too.
    FCN3: Titanium Qoroz.
  • menthel
    menthel Posts: 2,484
    Agreed, liked it. Fun and light hearted!
    RIP commute...
    Sometimes seen bimbling around on a purple Fratello Disc or black and red Aprire Vincenza.
  • Initialised
    Initialised Posts: 3,047
    That gets my seal of approval.
    I used to just ride my bike to work but now I find myself going out looking for bigger and bigger hills.
  • hegyestomi
    hegyestomi Posts: 504
    It is one of the best ads I have seen for a while :D
  • roger_merriman
    roger_merriman Posts: 6,165
    Yup good fun and does have some recognisable stereotypes!
  • cyclingprop
    cyclingprop Posts: 2,426
    Like it. Their new chief exec seems to be driving some actual change too - they were the support crew on my JOGLE and were actually great.

    Will take time to make sure the in store experience is that way and then their reputation will change but this is definitely the right direction!
    What do you mean you think 64cm is a big frame?
  • sketchley
    sketchley Posts: 4,238
    Great add....
    --
    Chris

    Genesis Equilibrium - FCN 3/4/5
  • Headhuunter
    Headhuunter Posts: 6,494
    It basically addresses the issue that there cycling appeals to so many different "tribes" and that it's hard to market to each and every 1 in 1 ad... Pretty clever
    Do not write below this line. Office use only.
  • Agent57
    Agent57 Posts: 2,300
    I liked the fact that at least there was one group feeling the wind in their hair. OK, so it means I'm supposed to be a woman with a Pashley and shopping basket, but hey ho! :D

    Edit: Oh, just watched the longer version on YouTube and I see there's a bunch of 70s beardies with the wind in their hair too. Upgrading from 7/10 to 8/10. :D

    Not really sure about the arm waving. I mean, I suppose that was supposed to be the "I'm slowing down or stopping" signal, but honestly I've never seen anyone do that since I did my cycling proficiency test in the late 70s. =)

    For all I know, it might not even be taught any more.

    Overall, 8/10.
    MTB commuter / 531c commuter / CR1 Team 2009 / RockHopper Pro Disc / 10 mile PB: 25:52 (Jun 2014)
  • keyser__soze
    keyser__soze Posts: 2,067
    Does this mean no 'Tour de Francis' ads this year? I bloody well hope so :-)
    "Mummy Mummy, when will I grow up?"
    "Don't be silly son, you're a bloke, you'll never grow up"
  • EKE_38BPM
    EKE_38BPM Posts: 5,821
    Agent57 wrote:
    ...Not really sure about the arm waving. I mean, I suppose that was supposed to be the "I'm slowing down or stopping" signal, but honestly I've never seen anyone do that since I did my cycling proficiency test in the late 70s. =)

    For all I know, it might not even be taught any more...

    Its not.
    FCN 3: Raleigh Record Ace fixie-to be resurrected sometime in the future
    FCN 4: Planet X Schmaffenschmack 2- workhorse
    FCN 9: B Twin Vitamin - winter commuter/loan bike for trainees

    I'm hungry. I'm always hungry!
  • The Rookie
    The Rookie Posts: 27,812
    Still in the HC though
    http://www.direct.gov.uk/prod_consum_dg ... 070566.pdf

    NIce looking girl with the bow in her hair at 59s (for about 1/2 a second).
    Currently riding a Whyte T130C, X0 drivetrain, Magura Trail brakes converted to mixed wheel size (homebuilt wheels) with 140mm Fox 34 Rhythm and RP23 suspension. 12.2Kg.

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