Shimano Ultegra or Campy Athena

Does anyone have any thoughts about the adantages/disadvantages of Ultegra v Athena groupsets?
Buying a new bike, have decided which one but not sure which group set to go with.
Buying a new bike, have decided which one but not sure which group set to go with.
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Why don't people write 'Shimmy' or 'Shim' or 'Shite'?
http://owningalegend.wordpress.com/2014 ... ced-price/
I do shorten Shimano to Shite!!!
Athena and all campag groupsets look perfect, ultegra looks O.K .
Otherwise both shift well. Oh campag groupsets shift well even after riding in lots of wet weather for a long time if set up well. I am not so sure if shimano groupsets hold up so well.
Use campagnolo shifter cable sets only with campagnolo groupsets they perform better with them.
Campy and Shimano are both great. Decide what you like the look of better and importantly which hood feel you like better. Face it, you spend more time on the hoods than actually shifting gears and comfort is very important.
Good thing about both Campy and SHimano is they both offer silver and black cranks to match your bike, but the carbon Athena is WAAY prettier than Ultegra. I cannot wait until 6900 comes out. Hope it's nicer than 6700.
I do however think the current Ultegra groupset is excellent..and would be hard pressed to decide if I was in the market for a new build.
I think, like most things, try before you buy..
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Can someone who has ridden with both the new style campag and ultegra shifters let me know whether there is a large difference in how they feel? I used to ride campag and like the feel a lot. I rode Shimano once but didnt like how it was (but that was entry level Sora some years back). The Ultegra levers looks significantly worse than campag so if the feel isnt as good as well then I wont be buying the bike.