How influential is the cycling plus bike of the year awards?
I know some posters think this award is a joke and probably rightly so. However, I have noticed that whichever bike wins, it quickly appears to build up a fan base and is recommended as the best bike in that price range by some on this site. Cycling plus has a large readership so I assume the winner of the award will potential receive huge sales. I would be intrigued to know how much influence (via advertising revenue etc) the big bike brands have in regards to who wins the award. Should we be surprised that a brand such as Giant wins the award?