Entry level bike advice

Hi,
I am looking to buy my first road bike (my company are part of cycle to work scheme so will get that discount) and after lots of research I was interested in the 2013 models of the trek 1.1 (£550), giant defy 4 (£599), and specialized allez (£550). I am looking for a road bike to use evenings and weekends for fitness and leisure.
Today, I went into the cycle surgery near where I work for some advice and to try and have a look at these bikes. Unfortunately the shop I went to only had the defy 4 in store, does not stock any treks and only had the allez sport.
Spoke to a very knowledgeable chap and when I asked him about the differences between the entry level bikes mentioned above he seemed to think there is very little differences between them. He felt the jump in spec when you spend a couple more hundred pounds was worth it (he used the cube peloton £749 as an example) when you get the upgrade in groupset to sora, shimano wheels and better saddle. He also argued that with the sora groupset the services costs are less.
I'd like to get views on whether people think it's worth jumping up to this next group of bikes or whether this was salesman chat?
I was scepticle and said to him that as newbie to cycling I doubt I would notice the difference. He argued that after cycling for some time I would and that it would not be worth upgrading the kit on the entry level bike (a new bike would be needed).
People may ask about budget - £1000 is the limit for C2W and I don't want to spend over that - In addition to the bike I'll also need to get kitted out with pedals, helmet, shoes and maybe some clothing. Obiously the less I can spend to suit my needs the better!
Any advice welcome!
Thanks.
I am looking to buy my first road bike (my company are part of cycle to work scheme so will get that discount) and after lots of research I was interested in the 2013 models of the trek 1.1 (£550), giant defy 4 (£599), and specialized allez (£550). I am looking for a road bike to use evenings and weekends for fitness and leisure.
Today, I went into the cycle surgery near where I work for some advice and to try and have a look at these bikes. Unfortunately the shop I went to only had the defy 4 in store, does not stock any treks and only had the allez sport.
Spoke to a very knowledgeable chap and when I asked him about the differences between the entry level bikes mentioned above he seemed to think there is very little differences between them. He felt the jump in spec when you spend a couple more hundred pounds was worth it (he used the cube peloton £749 as an example) when you get the upgrade in groupset to sora, shimano wheels and better saddle. He also argued that with the sora groupset the services costs are less.
I'd like to get views on whether people think it's worth jumping up to this next group of bikes or whether this was salesman chat?
I was scepticle and said to him that as newbie to cycling I doubt I would notice the difference. He argued that after cycling for some time I would and that it would not be worth upgrading the kit on the entry level bike (a new bike would be needed).
People may ask about budget - £1000 is the limit for C2W and I don't want to spend over that - In addition to the bike I'll also need to get kitted out with pedals, helmet, shoes and maybe some clothing. Obiously the less I can spend to suit my needs the better!
Any advice welcome!
Thanks.
Orbea Aqua TSR 2012
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Try to visit other dealers that stock the other models that interest you. They may not let you have a test ride but if you're serious you may at least get a spin on each using a turbo trainer.
Are you looking to buy SPD cleated shoes and pedals? These needn't cost much. £50 helmets work as well as £120 ones but may have fewer holes (you pay extra for more holes
You might also want a lock, pump, small multitool and jacket.
Definitely plan on having a look at my local bike shops (may get some better deals rather than the cycle surgery store in central london) to take a look at the trek 1.1 and allez - any thoughts on the three entry bikes mentioned?
Yes looking to buy SPD cleated shoes and pedals, and the extras you mentioned - the total price quickly rises when you tot it all up!
Go to a few bike shops and give loads of different stuff a try, there may be a bike out there that you haven't even considered, but feels just right.
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Moda Intro - Winter
Planet X Stealth - TT
I would say that the 2013 Allez does not have the carbon fork like the 2012 and on that note I would suggest looking at 2012 bargains. Just be sensible, set your budget, look at the reviews and listen to people on here as generally there is lots of good advice. Search the old threads as there are lots asking the same questions. But make sure you sit on a few bikes if you can because the model that looks good on paper might not suit you. Enjoy!
Cycling blog: https://harderfasterlonger.wordpress.com/
Blog: https://supermurphtt2015.wordpress.com/
TCTP: https://supermurph.wordpress.com/
Supermurph09 - your advice about 2012 models looks to be sound! Seem to be getting a better spec (carbon fork/sora groupset) for the low price.
Tomh - hadn't even looked into this bike during my research but have to say the spec looks good and the look of the bike is great!
Just got to decide whether to bite the bullet or not before it gets snapped up....
I quite like Cycle Surgery too, they're the best of the chain type LBS's, if you get what I mean...
Thanks for all the help - going to go off now looking for a bundle of kit to complete the C2W purchase!
+1 for CycleSurgery (at least the ones I've used), they've always given me good service
Excellent news Matt, hope the bike suits you. "Bundle of kit", take a deep breath and consider your purchases, on seeing your bike and the thought of getting on it, common sense often stays outside the shop! :P
Be sure to put some pics up if you get the bike.
Cycling blog: https://harderfasterlonger.wordpress.com/
Blog: https://supermurphtt2015.wordpress.com/
TCTP: https://supermurph.wordpress.com/
Will definitely upload some pics if I do end up getting it.
Haven't got out and ridden it yet due to the weather but thought I'd post a pic up...
May have to tinker with saddle height/bar position to suit me best.
Have to say, I was very impressed with my experience with cycle surgery - even though I picked up the bike from one of their busy london stores (kings cross) the guys there spent ages with me going over the bike before I left the store even though I wasn't spending huge amounts.
Can't wait to take it out for a ride!
must be killing you with all this snow coming down