Sponsorship etc

iainf72
iainf72 Posts: 15,784
edited July 2012 in Pro race
How long is Skys deal with Mr Brailsford? Wondering how it will be impacted now they have achieved their main goal?

Its impressive how they've done what they set out to do so quickly, so where does that leave them in terms of goals.
Fckin' Quintana … that creep can roll, man.
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Comments

  • cogidubnus
    cogidubnus Posts: 860
    Sky would be stupid to stop sponsoring what's prob the strongest squad in the peleton. Cycling in Britain is only going to get more popular.

    Worse case scenario if they do bail I bet they could be replaced quite easily by someone like Vodafone, Barclays etc
  • aspender
    aspender Posts: 96
    There's at least one person thinking the same today...

    https://twitter.com/richardbranson/stat ... 8690221056
  • cogidubnus
    cogidubnus Posts: 860
    Cool, Britain's cycling team will be safe then :)
  • Turfle
    Turfle Posts: 3,762
    Endura looking for new sponsor, and Branson looking to jump on the cycling bandwagon. Get on it, BrianS.
  • thamacdaddy
    thamacdaddy Posts: 590
    Plus in Froome's interview he commented how Sky were aiming to always be a GC team in future and he hoped that would mean he could take "the burden" of leadership should it suit his skills. I guess their goals change.

    Sky have the goal of helping push cycling nationwide which of course all adds to putting the Sky brand front and centre.
  • iainf72
    iainf72 Posts: 15,784
    Cogidubnus wrote:
    Sky would be stupid to stop sponsoring what's prob the strongest squad in the peloton. Cycling in Britain is only going to get more popular.

    Worse case scenario if they do bail I bet they could be replaced quite easily by someone like Vodafone, Barclays etc

    From a marketing perspective, they've hit their peak now, so where to next? Just trying to look at it from a commercial angle.

    In allla seriousness there aren't many big corps looking to get into cycling.
    Fckin' Quintana … that creep can roll, man.
  • cogidubnus
    cogidubnus Posts: 860
    iainf72 wrote:
    In allla seriousness there aren't many big corps looking to get into cycling.

    I bet there will be now.

    to pose a question:

    Why sponsor Manchester United when they have already won so many trophies?

    Answer: to be associated with their success.

    I can see the same happening now with the British cycling team. We have both Wiggins and Froome that can win GC's not to mention Cav and his winning ability. There will be all sorts of people and business' s that will want to associate with the team
  • thomthom
    thomthom Posts: 3,574
    edited July 2012
    Isn't ITV just thrilled about that Sky sponsorship btw?..
  • Omar Little
    Omar Little Posts: 2,010
    They signed a 4 year extension around about the time of the giro
  • Le Commentateur
    Le Commentateur Posts: 4,099
    aspender wrote:
    There's at least one person thinking the same today...

    https://twitter.com/richardbranson/stat ... 8690221056

    Indeed — "you'll muck it up like F1."
    Un uomo solo al commando
  • jgsi
    jgsi Posts: 5,062
    Talking of money... which other ProTour or WorldTour (whichever it is) team is now likely to 'up their game'?
    Saxo?
  • thamacdaddy
    thamacdaddy Posts: 590
    greenedge

    They had their "Team Sky 2010" season this year I think, especially this tour. The Aussies won't want to be outdone by the Poms either.

    Saxobank seems to be upping the stakes as well for next year.
  • bigmat
    bigmat Posts: 5,134
    Anyone else think a big corporate might come in to set up a second British team? Brailsford has been talking about Sky's ongoing GC focus and how he'd understand if Cav wanted to move on - might be good to have a classics / sprint focused Brit based team with Cav, Eisel, Stannard, Thomas, Dowsett etc. Wiggo / Froome would then have 17 helpers at the Tour if necessary, and Cav would have a full lead out train...
    http://www.flickr.com/photos/41991871@N ... otostream/
  • Jez mon
    Jez mon Posts: 3,809
    iainf72 wrote:
    Cogidubnus wrote:
    Sky would be stupid to stop sponsoring what's prob the strongest squad in the peloton. Cycling in Britain is only going to get more popular.

    Worse case scenario if they do bail I bet they could be replaced quite easily by someone like Vodafone, Barclays etc

    From a marketing perspective, they've hit their peak now, so where to next? Just trying to look at it from a commercial angle.

    In allla seriousness there aren't many big corps looking to get into cycling.

    If say, they wanted to get out of sponsorship, and as a result the team folded, wouldn't now be the worst time with regards to negative publicity.

    OTOH, it would also be the best time to find a new sponsor.

    I think Sky have plenty left to gain from continued sponsorship, potentially, in the UK we might see a gradual change in the level of coverage of the sport. With two quality GC riders, we could see a serious challenge for the pink jersey in the Giro too, which is beneficial for their Italian market.

    Plus, Sky have Sky rides etc, they really seem to have settled on cycling as something to be associated with.
    You live and learn. At any rate, you live
  • rick_chasey
    rick_chasey Posts: 75,661
    Sky pro-cycling budget is a mere crumb in Sky's advertising budget.

    Wouldn't imagine they'd be desperate to lose some costs. For the amount they pay they get a lot of exposure.

    Front page of every broadsheet, the guardian of all people dedicating half the paper to it? And that's just the UK.
    _
  • dougzz
    dougzz Posts: 1,833
    I'm assuming that you can be the main sponsor of a cycling team for about the same as a 3cm Sq patch costs on Lewis Hamilton's right calf.
  • nathancom
    nathancom Posts: 1,567
    And considering the press received for the Murdoch empire over the last year, this must be a very welcome change. I really hope Branson never gets his hands on it. James Murdoch is genuinely interested in the sport at least, but Branson is just looking for a cheap vehicle for his crap brand.
  • derbygrimpeur
    derbygrimpeur Posts: 822
    What about Amstrad ;)
  • sonny73
    sonny73 Posts: 2,203
    Never understood why Red Bull have yet to get involved with a team.
  • inkyfingers
    inkyfingers Posts: 4,400
    Sonny73 wrote:
    Never understood why Red Bull have yet to get involved with a team.

    Sadly I can think of several reasons why companies don't want to get too closely tied into professional cycling.
    "I have a lovely photo of a Camargue horse but will not post it now" (Frenchfighter - July 2013)
  • cogidubnus
    cogidubnus Posts: 860
    I could see Red Bull getting involved with a Peter Sagen team
  • prawny
    prawny Posts: 5,440
    Sonny73 wrote:
    Never understood why Red Bull have yet to get involved with a team.

    Road cycling isn't 'core enough duuuuude!

    The redbull team wouldn't win anything anyway, their baggy shorts would slow them down in the TTs
    Saracen Tenet 3 - 2015 - Dead - Replaced with a Hack Frame
    Voodoo Bizango - 2014 - Dead - Hit by a car
    Vitus Sentier VRS - 2017
  • ddraver
    ddraver Posts: 26,695
    Turfle wrote:
    Endura looking for new sponsor, and Branson looking to jump on the cycling bandwagon. Get on it, BrianS.

    Something wrong sounding about Endura Virgin, or Vigin Endura though... :wink:
    We're in danger of confusing passion with incompetence
    - @ddraver
  • schlepcycling
    schlepcycling Posts: 1,614
    aspender wrote:
    There's at least one person thinking the same today...

    https://twitter.com/richardbranson/stat ... 8690221056

    This is just the usual cheap and nasty 'look at me, look at me' childish behaviour from the narcissistic bearded bellend
    'Hello to Jason Isaacs'
  • Mad_Malx
    Mad_Malx Posts: 5,182
    The Red Bull mention raised another thought in my mind in the mold of Toro Rosso -
    - the depth of the Sky squad makes it close to being able to muster a B team - maybe 'Cielo' for the italian market.
  • rick_chasey
    rick_chasey Posts: 75,661
    Sky don't have the biggest budget out there though I believe.

    They're just a bit more moneyball about it all.
    _
  • MrTapir
    MrTapir Posts: 1,206
    Rick Chasey wrote:
    Sky don't have the biggest budget out there though I believe.

    They're just a bit more moneyball about it all.

    I heard that Rabo have a very large budget, is that true?
  • rick_chasey
    rick_chasey Posts: 75,661
    That's my understanding.
    _
  • RichN95.
    RichN95. Posts: 27,253
    Rick Chasey wrote:
    Sky don't have the biggest budget out there though I believe.

    They're just a bit more moneyball about it all.
    Third biggest according to Jon Vaughters, who knows these things
    Twitter: @RichN95
  • rick_chasey
    rick_chasey Posts: 75,661
    RichN95 wrote:
    Rick Chasey wrote:
    Sky don't have the biggest budget out there though I believe.

    They're just a bit more moneyball about it all.
    Third biggest according to Jon Vaughters, who knows these things

    Rabo is one, the other....

    Liquigas? Or Astana?
    _

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