Given the amount of bidons that Sky give away I'd be very surprised if Gatorade don't pay all or nearly all of the cost of them as part of their sponsorship.
Sky even ran a competition that involved entering a stuck on code from a bidon you found/were given last year.
Pah! That's nothing - you should see my converted outside toilet. There's 3 bikes AND a chainsaw in there. And a toad, who lives at the back, near the outside tap.
frenchfighter
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"This time next year Rodney...."
:shock:
I knew it would be a lot, but not that many.
My Mrs complains that 4 is too many bidons.
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That's not an insignificant expense I'd imagine.
SKY will get them at trade price, but yes, at least £50K per year I'd have thought.
Sky even ran a competition that involved entering a stuck on code from a bidon you found/were given last year.