Halfords, how do they get away with it?

handful
handful Posts: 920
edited May 2012 in MTB general
I have a 'big' birthday coming up :( and the OH is looking for ideas and I'm thinking about asking for a Garmin Edge 800. I looked around at prices and Halfords had a pretty good deal on yesterday for the Trail bundle which includes OS mapping for £339.99 and there is a code that knocks another 10% off. After looking at their site I received an email offering the exact deal I'd been looking at (some coincidence!!) showing they use some pretty invasive cookies. Then when having another look today I noticed the price is now £424.99 but they now an have an exclusive web offer of 20% off which works out at the bargain price of £341.59 which is £1.60 more than yesterday. Great sale I have to say. :roll:
Vaaru Titanium Sram Red eTap
Moda Chord with drop bars and Rival shifters - winter/do it all bike
Orbea Rise

Comments

  • Chunkers1980
    Chunkers1980 Posts: 8,035
    Sold at x Price here for 2 weeks. Then run some offers. Join a group.
  • cooldad
    cooldad Posts: 32,599
    handful wrote:
    After looking at their site I received an email offering the exact deal I'd been looking at (some coincidence!!) showing they use some pretty invasive cookies.
    Try again. They didn't get your email address from a cookie, did they?
    I don't do smileys.

    There is no secret ingredient - Kung Fu Panda

    London Calling on Facebook

    Parktools
  • handful
    handful Posts: 920
    I have had several occasions after looking at a specific item on Halfords website where I get an email within 24 hours offering the item I had been looking at. I also get Halfords ads appearing on websites with rolling ads, also advertising those things. Not quite sure how they do it but assumed it was some kind of tracking cookie??

    I have purchased online from Halfords btw so maybe that gives them a way of knowing who I am and what I'm looking at??
    Vaaru Titanium Sram Red eTap
    Moda Chord with drop bars and Rival shifters - winter/do it all bike
    Orbea Rise
  • southdownswolf
    southdownswolf Posts: 1,525
    Take a look here regarding the ads.......
    http://support.google.com/adsense/bin/a ... nswer=9713

    similar tactics used by websites such as Facebook.
  • Plyphon
    Plyphon Posts: 433
    cooldad wrote:
    handful wrote:
    After looking at their site I received an email offering the exact deal I'd been looking at (some coincidence!!) showing they use some pretty invasive cookies.
    Try again. They didn't get your email address from a cookie, did they?


    If you have an account/log in, they can track you via your site login as to what you look at - and you've already given them your email when you sign up.

    I expect that's what happened, he logged in and added the deal to the basket or something.

    It actually really creeps me out - on a clothes site the other day I added something to my basket but then decided to not buy, 10 minutes later got an email "reminding me I had something in my basket".

    Creepy.
  • cooldad
    cooldad Posts: 32,599
    That's what I meant - you have to give them your email address at some point.
    I don't do smileys.

    There is no secret ingredient - Kung Fu Panda

    London Calling on Facebook

    Parktools
  • handful
    handful Posts: 920
    I could understand if I was logged in on the website but I'm not so they must be doing it from some kind of tracing cookie or recognition of my IP address I suppose?

    Incidentally, the garmin mentioned in initial post can't be bought using the 20% off and the 10% code I was using previously so the deal is now £35 more than it was before the 'Special 20% Web Offer' started!

    I think I'll wait for now.
    Vaaru Titanium Sram Red eTap
    Moda Chord with drop bars and Rival shifters - winter/do it all bike
    Orbea Rise
  • supersonic
    supersonic Posts: 82,708
    Will be some cookie - try and find it and neuter it!
  • YeehaaMcgee
    YeehaaMcgee Posts: 5,740
    You'd be amazed at what online analytics can sometimes get right. It may well be that they've just happened to nail what you might be interested a few times. Of course, those times will stick in your memory more than the thousands upon thousands of "misses".
  • Chunkers1980
    Chunkers1980 Posts: 8,035
    There was a good one on here.

    Topic was "What's the best mini-digger for trail building"

    One of the ad banners in the topic was mini-digger hire. It's every where.....
  • cooldad
    cooldad Posts: 32,599
    I just use 'that which is not allowed to me mentioned as the ads pay for the site'.
    I don't do smileys.

    There is no secret ingredient - Kung Fu Panda

    London Calling on Facebook

    Parktools
  • waby1234
    waby1234 Posts: 571
    The rules around website cookies are changing on the 26th May - websites must now get your permission to store your data. See http://www.bbc.co.uk/news/technology-18090118 for more info
    2011 Carrera Fury

    Earn cashback at CRC, Wiggle, Evans, Rutland, Hargroves, Halfords, and more at Quidco
  • diy
    diy Posts: 6,473
    I run my edge 800 perfectly well with open source maps which are free and more often than not have extra data on like local trail names
  • MDobs
    MDobs Posts: 167
    use firefox and get the (free) add on that blocks adverts from the sites you visit (addblock pluls), I never see any scrolling adds now and notice the difference massively when using explorer at work. so nice to go into google mail and not have everything i reference in my emails pop up as an advert!
  • MDobs
    MDobs Posts: 167
    diy wrote:
    I run my edge 800 perfectly well with open source maps which are free and more often than not have extra data on like local trail names


    don't you need the 1:50k OS base mapping first? surely doing it your way you're just getting a plotted line on a basically blank screen, ok to follow but not the "sat nav" effect of the 800 where you see features on a map?
  • diy
    diy Posts: 6,473
    edited May 2012
    No I have a 2gb card with open cycle map and open mtb. Though you have to decide which you want to use first. See http://openmtbmap.org/ for screen shots
  • bennett_346
    bennett_346 Posts: 5,029
    waby1234 wrote:
    The rules around website cookies are changing on the 26th May - websites must now get your permission to store your data. See http://www.bbc.co.uk/news/technology-18090118 for more info
    Can't see what it'll do. Most ordinary people will just blindly say yes to everything without understanding what it really does anyway. When was the last time anyone ticked no to a terms and conditions, even if they had read it?
  • YeehaaMcgee
    YeehaaMcgee Posts: 5,740
    MDobs wrote:
    use firefox and get the (free) add on that blocks adverts from the sites you visit (addblock pluls), I never see any scrolling adds now and notice the difference massively when using explorer at work. so nice to go into google mail and not have everything i reference in my emails pop up as an advert!
    If you've got ie9, it's actually incredibly easy to block all ads (erm, not that we should, of course, wink wink, nudge nudge).
    If you are, and you want the ads gone, PM me, and i'll send you a link that sorts it out for you tomorrow.
  • cooldad
    cooldad Posts: 32,599
    cooldad wrote:
    I just use 'that which is not allowed to me mentioned as the ads pay for the site'.
    You mentioned it
    MDobs wrote:
    use firefox and get the (free) add on that blocks adverts from the sites you visit (addblock pluls), I never see any scrolling adds now and notice the difference massively when using explorer at work. so nice to go into google mail and not have everything i reference in my emails pop up as an advert!
    Now the internet will break, and it's all your fault.
    I don't do smileys.

    There is no secret ingredient - Kung Fu Panda

    London Calling on Facebook

    Parktools
  • Anonymous
    Anonymous Posts: 79,667
    waby1234 wrote:
    The rules around website cookies are changing on the 26th May - websites must now get your permission to store your data. See http://www.bbc.co.uk/news/technology-18090118 for more info
    And tonnes of web sites and businesses are not prepared, despite having been given extra time. Loads aren't even aware of it.

    Though if they're not UK based or host outside the UK then it makes no difference, and asking for you permission can come in various ways. Single pop up saying you agree to our T&Cs by visiting this site, blah, blah, 99% of people just dismiss it, job done.

    Anyway, yes Halfords will be using tracking cookies here, just like thousands of others. But they will have had to have got your email address at some point. So you'll have logged in some time ago and that's left a cookie. It may also be through a third party ad service. You could sign up to something on another site and the ad service they use is affiliated with Halfords as well. It will be a single cookie related to that ad service.

    I find similar if I've gone to a page on Halfords, and then browse some other sites, especially bike sites (in fact might have even been Bike Radar) and the adverts in banners and at the sides sometimes come up with Halfords showing exactly the same product I looked at.

    Nothing unusual though. Thousands of sites do it.

    It's called advertising. You can turn off the cookies if you like. Install ad/cookie blockers, or an AV/security package that does the same. Or just not worry.

    Do you use a reward card in supermarkets by the way? If so, they're tracking you too and share the information on what you buy with others. That's the whole reason they use these cards. Oh, and shops are rolling out RFID tags on products you buy which allows them to track who's bought what & where, including if you've bought something in one place, and walk into another shop.

    Information is worth a lot of money. More than products.
  • S-M
    S-M Posts: 174
    A mate told me about his new garden shed this morning, i googled them and had a look around the website.

    My Bikeradar home page when i logged on earlier has a large banner saying

    "We know you have been looking at our sheds, come here for the best prices" :shock:
    1999 Specialized FSR Elite MAX Backbone.
    1998 Specialized FSR Ground Control - stripped for parts.
    2011 Boardman Pro HT - SOLD! (low quality, expensive garbage)
  • cooldad
    cooldad Posts: 32,599
    I believe wearing a tinfoil hat helps.
    And avoid browsing websites combining 'goats' and 'love'.
    I don't do smileys.

    There is no secret ingredient - Kung Fu Panda

    London Calling on Facebook

    Parktools
  • Anonymous
    Anonymous Posts: 79,667
  • cooldad
    cooldad Posts: 32,599
    I'm not that stupid.
    I don't do smileys.

    There is no secret ingredient - Kung Fu Panda

    London Calling on Facebook

    Parktools
  • bennett_346
    bennett_346 Posts: 5,029
    Most people are though.