Cube Serial number location?

I bought a Cube Ltd Pro 29er and want to register it with my insurance company. I've look under the frame to find the serial number, but there are three different rows of numbers.
I've email Cube but they've not responded. Does anyone know which of the three numbers is the serial number (and for that matter, what the other 2 are??
I've email Cube but they've not responded. Does anyone know which of the three numbers is the serial number (and for that matter, what the other 2 are??
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No idea what the others are though.